Which type of social marketing is best for your industry?

“Understanding how your content and campaigns are performing against the competition will help you to stay competitive and ahead of current and evolving social media trends and consumer behavior.

Although pictures remain to be the most popular with the highest engagement rates on Facebook, video performs increasingly well and should remain part of the equation. Reposting and sharing photos of consumers who use your product is a great way to generate more photo content while connecting to people who already support and endorse your brand.”

See full article here.

Two Rooftop Bars Open in Manhattan

“Nomad: The Marmara Park Avenue hotel opened a new rooftop lounge serving Mediterranean food called the Blue Rooftop. There are mezzes and cocktails, including frosé topped with Turkish delight. 114 East 32nd St., between Park and Lexington avenues

Garment District: New rooftop spot Elsie Rooftop has small dishes by David Burke like a grilled cheese with caviar, lobster rolls, and lamb sliders. It overlooks Times Square and the rising Hudson Yards development, and cocktails are $18.”

To see more Bar Openings click here.