“Understanding how your content and campaigns are performing against the competition will help you to stay competitive and ahead of current and evolving social media trends and consumer behavior.
Although pictures remain to be the most popular with the highest engagement rates on Facebook, video performs increasingly well and should remain part of the equation. Reposting and sharing photos of consumers who use your product is a great way to generate more photo content while connecting to people who already support and endorse your brand.”
See full article here.
paigepapers.com 
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