How to get the most out of your loyalty program

The most common action restaurant owners take with loyalty programs is the most obvious one: offer coupons or discounts.  But if these people are already paying full price, why would restaurant owners want to turn them into discounted diners?

When you have the tools to get to know your biggest fans and their preferences, you can build loyalty in other ways that can help reduce the number of discounts and other monetary rewards.  By listening and engaging with your customers you can learn what kind of rewards they want to receive and provide more targeted products and services.

See more here.

A Goodbye to Great Jones Cafe, a Vestige of Downtown NYC’s Old Magic

“The Jones it was reliable, it was cheap-ish, it was good (with flashes of comfort food greatness), and there were always seats or would be seats soon, whenever you went. It was the sort of spot where you were more likely than not to be elbow-to-elbow with the sort of ambiguously and stratospherically cool people who made New York a place worth moving to. It was old downtown long after old downtown was gone, not that I was ever really here for it, having arrived to the city in 1998. It wasn’t a scene to make, but the scene was a pleasure to try to blend into.”

Read more here.