How to get the most out of your loyalty program

The most common action restaurant owners take with loyalty programs is the most obvious one: offer coupons or discounts.  But if these people are already paying full price, why would restaurant owners want to turn them into discounted diners?

When you have the tools to get to know your biggest fans and their preferences, you can build loyalty in other ways that can help reduce the number of discounts and other monetary rewards.  By listening and engaging with your customers you can learn what kind of rewards they want to receive and provide more targeted products and services.

See more here.