Starbucks rolls out Italian-style bakery concept

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“The Italian-style bakery will feature breakfasts including baked eggs and pastries; pizzas, soups, salads and sandwiches at lunch; deserts and breads. Coffee will include a Starbucks blend designed for the bakeries, and espresso beverages. It will also serve cocktails, beer and wine — the latest effort in Starbucks’ ongoing quest to drive sales in the afternoons and evenings.”

“In 2016, Starbucks then-CEO and executive chairman Howard Schultz tapped Milanese baker Rocco Princi as a food purveyor for the company’s new high-end retail formats, including its showpiece Roastery and Reserve stores. These are part of the Siren Retail strategy Schultz devised to appeal to coffee connoisseurs and bolster the broader brand cachet.”

View more here.

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