Will Consumers Sour On ‘Nature-Identical’ Sweeteners From A Lab

“Natural sweeteners are popular with consumers, especially as people look for healthier and lower-calorie substitutes for sugar. Manufacturers facing upcoming government requirements to list added sugars on their Nutrition Facts labels also are looking for ways to reduce sugar content in their products.”

“One technique involves fermenting genetically engineered yeast to develop the most desirable sweetness compounds from the stevia plant. Companies say the process uses less energy, water and land.”

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