Williams-Sonoma Joins Meal-kit Business Competition

Williams-Sonoma has partnered with San Francisco-based startup Sun Basket to offer organic, non-GMO meal kits. The meal kits will come bundled with Williams-Sonoma kitchen tools and will be at a slightly more expensive price point than the current market frontrunners Blue Apron and Hello Fresh. Sun Basket, which launched two years ago but only recently reached a national audience, is currently available in 86% of zip codes and hopes to reach 98% next year. The quickly growing meal-kit industry is expected to be worth $3 billion to $5 billion within the next 10 years. Whole Foods is also looking to capture market share in the meal-kit space; they are currently testing a meal-kit service called Purple Carrot at a store in Dedham, Massachusetts.

You can learn more about the growing meal-kit industry here.