McDonald’s Shoots Down Burger King Collab Idea

Screen Shot 2015-08-31 at 9.40.31 AMBurger King has recently launched a proposal to McDonald’s in efforts to support International Day of Peace. McDonald’s and Burger King has long been a rival in the fast food burger industry, but Burger King proposed to create a charitable cause where all profits would go towards the awareness group, Peace One Day by combining Burger King’s iconic Whopper and McDonald’s famous Big Mac.

Burger King has launched a website, that breaks down their proposed ideas for this campaign. The “McWhopper” would have 6 ingredients of both the Big Mac and of the Whopper. While it would be a one day pop up shop, the location would potentially be in Atlanta, Georgia, the half-way point between Burger King Headquarters and McDonald’s Headquarters. Burger King has even sketched potential employee uniforms and packaging that evenly share both McDonald’s theme colors and Burger King’s themed colors. In efforts to support and create awareness of the International Day of Peace, Burger King has also suggested that burgers be bought not through money but by declaring their very own “tray mat truces” where customers will “#settlethebeef with ” someone. Burger King has launched multiple distribution platforms, with their own website, youtube videos, advertisments and with social media.

While Burger King was open to negotiating the sketched proposal, McDonald’s has expressed that they have no intentions of collaborating with Burger King. McDonald’s CEO Steve Easterbrook has stated through Facebook and Twitter posts that while inspiration for a good cause is a great idea, the two brands could do something bigger to make a difference. “We commit to raising awareness worldwide, and hope that you [Burger King] will join us in a meaningful global effort.” Moreover, Easterbrook continues in his response “let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstance of the real pain and suffering of war. P.S. A simple phone call will do next time.”

McDonald’s hasn’t outright stated that they have rejected Burger King’s proposal, “We will be in touch soon” but has suggested through their social media posts and response that they have no intentions to raise awareness of International Peace Day with a collaboration with Burger King.

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Barclays Center Event: Tapped

27-tapped-beer-festival.w529.h529Barclays Center will host its first-ever beer festival. Barclays Center is home to the NBA team Brooklyn Nets, but with such a large and new facilities, new events are being put into the arena. On October 25, it will host a beer festival. Many lauded craft brewers like Florida’s Cigar City, Michigan’s Founders, New York’s War Flag are all expected to be participating in the event. This event will potentially attract all beer lovers and food lovers.

Food lovers will have the opportunity to taste celebrity chef Josh Capon’s Bash Burger, five-time winner of the New York Wine & Food Festival’s Burger Bash and other award-winning foods. Not only will craft beer, wine tasting and renowned foods be available but will also have interactive games like large-scale beer pong and Jenga. Moreover, Sunday Football will be streaming through TV’s.

General admissions tickets to each session of three hours is sold at $29 for early bird until September 2nd. The admissions ticket includes a souvenir cup and drink samples. VIP access tickets include early entrance 30 minutes prior to general admissions, and access to Calvin Klein Coursed Club, exclusive craft beer tastings, and televisions for Sunday Football games.

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Amazon delivers Alcohol within an Hour

UnknownAmazon’s new implemented delivery service in an hour, has expanded to providing delivery of beer, wine, and liquor. Amazon wants to offer all things delivery to all their Prime membership people. While this service is only available in Seattle, Amazon has high hopes of expanding the hour delivery service to other states in America.

Instant-alcohol is an upcoming market, and Amazon has taken their fair share into the market. Like every other order on the Prime Now app, delivery costs $7.99 for delivery within and hour, and free for two hours. Not only are residents of Seattle, Bellevue, Redmond and Kirkland able to get one-hour delivery on tens of thousands of items like paper towels, Kindles, televisions, but also chilled and frozen items like milk, ice cream, wine, and beer.

Amazon’s entrance into alcohol delivery indicates the significance of the emerging markets of instant-alcohol, and of the importance of fast and efficient delivery services.

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London Airport Serves “Happy Meals”

150820160311-salmon-salad-super-169Airports are often a dreaded destination. While many are anxious for their flights, factors of flight delays, flavorless in-flight
foods, and cramped seating have people on emotional rollercoasters. London Gatwick Airport has developed a “happy meal” to help passengers cope with their emotions by changing their diet. “Happy Meals” are foods with hormone-boosting ingredients. Nutritionist Jo Traverse, who helped the airport develop its menu, said “There are certain foods that will help the ‘happy’ chemicals in your brain to keep flowing.” By implementing foods that enhance neurotransmitters serotonin and dopamine, customers are expected to have a “happier” experience at the airport and on their flight. Similarly with low levels of these chemicals, deficiency of Omega-3 leads to fatigue and mood swings.

London Gatwick Airport has already introduced the “happy meals” at eight locations in its north and south terminals. The meals included with hormone boosting ingredients are labeled with a smiley face emoji. Raymond Kallau, founder of the website Airline Trends, sees the new menu items as “indication of how the overall quality of food and beverages offered at airports has improved over the past years.”

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EATER NY asks NY’s Best Food Writers the Do’s and Don’t of Restaurants

Unknown-1Eater asked New York’s best food critics to anonymously share their frustrations about the restaurant industry. A total of 26 complaints were complied to help owners and businesses in NYC’s restaurant scene to avoid bad criticism from food writers.

Some of the key complaints from critics were that while space and real estate in NYC might be tough, over crowding of tables is a total miss on drawing comfort for eaters. “It feels like every time I go out to eat these days, my server has to pull the table out, let me in and shove it back in place like I’m being bolted into a roller coaster car.” Other critics included how restaurants with a wine list of $50+ but doesn’t accept credit cards is inconvenient and faulty especially when average checks are going to be high. Moreover, if a restaurant accepts reservations, they should allow reservations all hours instead of “before 6 or after 9:30.” Lastly, critics grieved about how places with vegetarian options tend to make things all vegan. “Theres a reason why vegetarians aren’t vegan.”

To read more on the 26 complaints by critics, click here.

Coffee Giant, Starbucks, Serves Alcohol

UnknownOver the past five years, Starbucks has been implementing plans to sell wine, craft beer and small plates. While Starbucks is already an international hub for coffee, they are expanding into a larger scale of beverages. This week, 24 new locations will enact in the “Starbucks Evenings” program. Starbucks locations in Brooklyn, Denver, Miami, Orlando, Northern California, Washington, Oregon, Los Angeles, Chicago, Florida and Atlanta have been secured liquor licenses and are the initiatives to this new program.

“Starbucks Evenings” offers a small-plate menu like truffle macaroni and cheese, bacon-wrapped dates, and includes ten wine options. Starbucks executives are hoping to appeal to women as a safer and more comfortable place to drink than a bar. With the pilot stores, Starbucks found serving wine helped the stores attract book clubs, knitting circles, Bible study groups, and a number of online daters meeting for the first time. Starbucks is hoping to utilize their convenient and familiar brand name as a comfort place to not only grab coffee, but to also grab a beer.

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Forbes Magazine, Our client Padoca Bakery Featured

P1030246-1940x1455“It’s not an industry you get into because you want to make a lot of money. It’s really because you love it,” says Marina Halpern, owner of Padoca Bakery. While many other restaurant businesses are struggling to keep their businesses in New York City with its high rent, health department inspections and increased competition, Halperin persisted in opening a bakery-café on the Upper East Side. She believed their location would contribute to the community as a local gathering spot, for both residents and the many hospital workers in the area. Moreover, no one is doing specialty coffee in the neighborhood.

There is a Starbucks a block away from Padoca, but Padoca Bakery successfully differentiates themselves as a specialty café by incorporating Brazilian themes. Padoca’s décor is hip and whimsical. The light fixtures are made from porcelain coffee pots, they have colorful chairs along with their popular swing chair that hangs from the ceiling. Moreover, the wooden tables and ceilings exacerbate the Brazilian vibes. Customers can buy pre-packaged salads and sandwiches, coffee from FAL Coffee, and their popular Brazilian-pastries. A popular choice is a Brazilian pastry called pal de quiet, which is essentially a fluffy cheese bread.

Marina Halpern moved from Saõ Paolo to New York City five years ago. She was involved in the entertainment industry, but in her free time took cake decorating classes at the French Culinary Institute in New York. Halpern says “I fell in love with it.” She then cultivated her skills in the food industry as she continued her studies, earned a professional certificate, interned as a pastry cook at The Dutch restaurant and worked at Tony Jean George’s The Mark. Halpern then finally decided that she wanted to open her own bakery. “When I decided to open he bakery, i realized New York has so much foot traffic and a great mix of cultures that would be perfect for the concept.” Marina’s plan is to grow slowly and steadily by eventually opening a few more stores, adding street kiosks in Carl Schurz Park and with her recent launch of catering services she hopes to achieve even greater success with Padoca.

To read more, click here.

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