Marketing Strategy for “Shark Week” At Dunkin’ Donuts

Dunkin’ Donuts has formed a partnership with the Discovery Channel to create a marketing campaign for “Shark Week;”a shark-themed talk show hosted by comedian Josh Wolf which will start Sunday, August 10th. Dunkin’ Donuts has taken to social media to promote the “Take a Bite, Take a Pic” campaign which consists of a contest where consumers of 18 years or older are invited to take a selfie photograph whilst taking “a bite” out of their preferred breakfast item of choice. This photograph is then to be shared via Twitter or Instagram with the hashtag #DDSharkWeek in order to be entered for a chance to win different prizes such as a $100 gift card to Dunkin’ Donuts or the “Shark Week” prize pack.

During the show which airs late-night, the host will suggest that the viewers visit SharkWeek.com/Dunkin to vote for the contestant with the best photo, or also known as the “Dunkin’ Bite of the Nite.” The winners of the contest will not only be announced and their photos revealed on air during the show, but their photos may also be displayed on the Dunkin’ Donuts Times Square billboard.

Hill Holliday, Dunkin’s agency of record, has also designed as a part of the marketing campaign, an interactive TV experience that uses Microsoft’s Xbox One system. The system is built so that if you are watching “Shark Week” on the Discovery Channel on the Xbox One, the Internet Explorer browser can be dragged to the corner of the screen to show a live feed of different real-time polls, content related to the shows, interactive quizzes and social content from Twitter and Instagram. Jamie Scheu, VP Director of Hill Holliday, states that this is the first time a paid advertiser has created an interactive experience for live television using the Xbox One. Scheu mentions that this is an important aspect for the Dunkin’ brand as it enables “an opportunity for sustained engagement with people in their living rooms — not just for 15 or 30 seconds at a time during commercial breaks, but for minutes or even hours throughout a live national television event.”

To top off the marketing campaign promotions, Dunkin’ is also launching a new donut today that is inspired by Discovery Channel’s “Shark Week.” To read more about the collaboration between Dunkin’ Donuts and The Discovery Channel and the marketing campaign they have created, click here

Webinar Event: How To Use Beacons and Geofencing

On August 12th at 2PM EDT splick.it is hosting a live webinar on how to use beacons and geofencing to grow your restaurant business. Beacons can help a business reach out to guests walking by their restaurant at lunch or dinner time and can invite them to come inside. This can prove to be a very powerful tool with a heavy impact as it literally invites new customers to enter the space. The webinar will touch upon the possibilities that stem from beacons and geofencing beyond location-based marketing purposes such as the ability to support ordering and other ways to improve operational efficiency.
The webinar speakers include Pat Mc Devitt, SVP, Engineering at AOL. Mc Devitt works on location-enabling on web content as well as on mobile apps. His team at AOL are currently working and researching the interaction between fixed beacons and dynamic geofencing. Danny Newman, Co-Founder of Roximity, created an SMS marketing platform that is used by agencies to send millions of mobile messages to clients. James Bickers, Senior Editor of RetailCustomerExperience.com at Networld Media Group has been writing about technology for the past 2o years or so in a wide variety of both national and international publications.

This impressive panel of webinar speakers will be covering the following topics:

  • How beacons and geo-fencing work, and how you can put them to work for you
  • Ideas for effective location marketing messaging
  • How to turn data into actionable insights

To sign up for the live webinar event, click here

 

 

Summer Seafood Boils Pop Up Around NYC

The season of crab, lobster and crawfish boils is among us. Restaurants around the city have been or are starting to offer weekly summer seafood boils at set prices for guests to enjoy. Whether you crave crawfish, crab, lobster or shrimp there are many options in the city this summer to indulge in. Large family-style seafood boils have become a very popular trend in restaurants in the summer months.

Why not opt for a lobster boil this Sunday for brunch? Beginning this Sunday July 27th and running weekly through to August 31st Hearth Restaurant on E 12th St and 1st Ave will be hosting Sunday Lobster Boils. The series was inspired by the Chef’s vacations in Martha’s Vineyard for the past five years where he and roughly 30 friends would dig a very large hole in the sand (above the tide line of course) to build a bonfire. The bonfire would be left to burn with about 50 volleyball-sized stones being thrown into the fire over the course of six hours. While the fire pit was heating up and being monitored, the corn in its husk was put into large drums filled with seaweed to soak in the ocean. When the time was right, a drum of cold seaweed was dumped onto the coals of the fire pit followed by the lobsters, corn, potatoes, sausage and steamer clams, then topped with another drum of seaweed to cook for just over an hour. After the seaweed was raked off and the seafood pulled out of the pit it was time to enjoy the feast!

While the restaurant does not house a massive coal burning bonfire-sandpit, the lobster is still tasty and the atmosphere is still light and summery. The three course meal for $68 includes a tomato and watermelon salad with bluefish paté, a lobster pot containing a pound of lobster per person, potatoes, chorizo, steamer clams and corn on the cob, and lastly a delicious peach cobbler with vanilla ice cream. To read more about Hearth restaurant’s weekly lobster boils click here

Another establishment offering summer seafood boils is Back Forty in Alphabet City. Back Forty specialize in crab boils every Tuesday night hosted in their garden come rain or shine. The $74 ticket includes the food, tax and gratuity. Tickets go on sale every Wednesday prior at 10AM on the Back Forty website, here, and each seating is for a total duration of 2 hours.

Another southern style seafood boil which can be enjoyed on any day of the week can be found at the Boil on Chrystie St between Broome and Delancey. Claw Daddy’s is another great destination in the Lower East Side to get a fix of creole and cajun flavors with a traditional Louisiana-style boil. For more information on the menu, click here

This seasonal restaurant trend of offering large seafood boils for large groups attracts many guests and guarantees a weekly following. It is comforting to know that these options are available in New York City and not just along the coastline, so go out and enjoy!

 

 

 

Chef Bowien to Curate Brooklyn Taste Talks Festival

The Taste Talks food festival will be back in Brooklyn this September 12th-14th for the second consecutive year. Top talent in the food industry from chefs to critics to writers will be gathering to discuss and reflect on the future of taste. It will be featuring three days of workshops, discussions, tastings and symposiums. The festival will be presented by Chef Mario Batali and the Northside Media Group, and curated by James Beard Award winner Chef Danny Bowien of Mission Chinese and Mission Cantina. Last year April Bloomfield (Spotted Pig, The Breslin) hosted Taste Talks and acted as the Master of Ceremonies.

Events that will be hosted by Chef Bowien include:

Mother of Pearl: an cocktail hour featuring an Island Creek oyster and Champagne pairing which will lead into a multi-course sit-down dinner at Villain Restaurant in Williamsburg.

Taste Talks All-Star BBQ: Over 20 star chefs including Dale Talde, Christina Tosi, Alex Guarnaschelli and Andy Ricker amongst others will prepare a barbecue feast along the East River Park.

The panels that will be hosted at Taste Talks include topics such as photography and media, the future of food culture, the future of food magazines, expert food photography for everyday cooks and many others that will be concluded by a private chef’s dinner at Fitzcarraldo in Bushwick. Taste Talks will then migrate to Chicago for the first time on October 4th and 5th and will be curated by Paul Kahan of Blackbird and Avec.

To purchase tickets click here, and to read more information about the festival’s upcoming events click here

 

Tara Berman on Heritage Radio’s “All in the Industry”

Tara Berman, managing partner of Tarapaige Group, will be featured on Heritage Radio’s show, “All in the Industry” on Wednesday July 30th. The show is hosted by Shari Bayer, Founder and President of Bayer Public Relations, a full-service marketing agency specializing in the culinary and hospitality industry. The radio show focuses on providing insight into the process behind opening a restaurant by bringing in restaurant industry experts.

Tara Berman is a leading industry expert on business planning, conceptual development, accounting and financial management, operations and overall strategic guidance for early stage brands and growing enterprises. The episode series touch upon the aspects needed to make a restaurant truly successful beyond the food; this can include location, marketing, staffing, and atmosphere amongst other important factors.

Tara earned her Certified Public Accounting license in 1997 from a public accounting firm and later progressed to working in investment banking with JP Morgan in trading and sales for the capital markets division. A few years later, after her completion of culinary school at the Institute of Culinary Education, she began her tenure in the kitchen of the French Laundry with The Thomas Keller Restaurant Group.

Tara continued to work with TKRG in management at Bouchon Bistro, Per Se and Bouchon Bakery. Tara is also a guest lecturer at the New York University Food Studies Program. In 2013, Tara earned her Executive MBA at NYU’s Stern School of Business.

 

Tune in to the broadcast on Wednesday July 30th at 4PM to hear all the advice and insights Tara has to offer to aspiring and established professionals in the field.

 

Momofuko Milk Bar Baking Classes

Momofuko Milk Bar is offering a baking class series so participants can learn to make their sugary staples such as the legendary crack pie, birthday cake  and truffles. The class will be taught using the recipes out of the momofuko milk bar cookbook and will also include some newer recipes. Each class will be provided with the tools and ingredients to make the magic happen. Classes are open to all ages and culinary levels of expertise. The baking will take place at the Williamsburg production kitchen at 383 Metropolitan Ave between Marcy Ave and Havemeyer. The best part about these classes may be that participants can take home everything they bake… Here are the class hours:

Birthday Cake & Truffles:

  • Saturday July 12th, 11AM-1PM
  • Saturday July 19th, 11AM-1PM
  • Saturday July 19th, 3PM-5PM
  • Saturday July 26th, 3PM-5PM

Crack Pie & B’Day Truffles:

  • Saturday July 12th, 3PM-5PM
  • Saturday July 26th, 11AM-1PM

Classes cost $95 per participant and enrollment is open at any time. To read more about the bake the book series, click here

Independence Day Oyster Bar by Pier 25

The Sherman Zwicker, the largest wooden vessel boat in New York City (142ft), will be docked all summer at Pier 25 in Tribeca starting on July 3rd. They will be hosting an Independence Day party to kick off the season. Tickets for the 4th of July event are $250 dollars and include amazing views of the Statue of Liberty and the fireworks. The event starts at 6PM and goes on to 10:30PM where guests can enjoy some oysters, wine, champagne, beer and special selections from the kitchen. The bar on the boat, Grand Banks, was devised by former Marlow & Sons and Diner partner Mark Firth and Double Happiness restaurateur Adrien Gallo. The bar serves nautically inspires cocktails, ingredient driven seasonal small plates and always sustainably sourced oysters.

In collaboration with the non-profit Maritime Foundation, maritime history exhibitions and lecture series on aquatic sustainability and seafaring culture will also be presented over the course of the summer.

To read more about the Sherman Zwicker click here

 

Developing A Restaurant Tech Strategy

Food Tech Connect will be hosting a series of classes on June 28th in NYC on how to save money on technology in a restaurant. The first class in the series will touch upon how to choose the POS system best suited for your restaurant, how to budget for your restaurant IT and how to drive more traffic and keep customers coming back. Overall the class will teach how to create a tech strategy that is straight forward and that will save you time and money. Mike Dulle, who leads the Restaurant & Bar Initiative at ShopKeep POS, will be leading this first 90 minute class.

Here are a few of the steps that will be covered in the class:

  1. Operational Setup: tech to purchase (Hardware & Network), website creation, POS
  2. Workforce Management: employee scheduling, payroll
  3. Demand Generation: reservations, local business listings, menu management, yelp
  4. Customer Retention: loyalty, email marketing, social media

The second class in the series is taught by Felicia Stingone, former Senior Managing Director of Brand and Marketing for Danny Meyer’s Union Square Hospitality Group. The class focuses on different marketing strategies and how to really leverage and build your brand.

Here are a few takeaways from the class:

  • Learn about the marketing strategies restaurant powerhouses use to grow their business
  • Get an inside look at how to start to leverage “brand” to scale a business, from opening more doors or new concepts to publishing books and launching products
  • Walk away with insights and practical tactics that you can use to shape a brand strategy and develop a marketing plan to help grow your business.

The last part of the series is a panel led by the founders of Culintro, Easy Pairings and Culinary Agents. The panel discussion will focus on how to streamline hiring processes and which technologies can help make this process easier. It will also share tips on how to empower employees to succeed and give an insight into how these three startups are working to improve and simplify the hiring process.

The series welcomes already established brands as well as startups and anything in between. The course will take place on June 28th in NYC but will also become available online on Aug 6. To read more about the event click here

Museum Of Food And Drink Displays Puffing Gun in Chinatown

Puffy the Puffing Gun, a machine that explosively puffs food, will be coming to NYC’s Chinatown Weekend Walk on Saturday, June 28th from 11AM to 4PM. The event is hosted by the Museum of Food and Drink , who will be setting up the puffing gun on Mott Street near Pell Street and the admission is free. The 3,200 pound machine was originally patented in 1939 and was the workhorse of the breakfast cereal industry.

At the event MOFAD will teach you about the history of  breakfast cereal, show a demo of the puffing gun, and let you taste some puffs! To read more about the history of the puffing gun and to view some pictures you can visit MOFAD’s website here

 

Summer Fancy Food Show

The Fancy Food Show is considered to be the largest specialty food show in North America. It will be taking place in New York City from June 29- July 1. There will be over 180,000 products to discover including coffee, spices, confections, cheese and more. There will be over 2,400 exhibitors from 80 countries and regions around the globe. Major for buying channels and influential members of the trade and consumer press will be attending the Show as well as other related businesses. It is a great opportunity for retailers, restaurateurs and distributors to discover new food and beverage products.

There fancy food show is an excellent networking opportunity in the industry as there will be an estimated 24,000 attendees to build new relationships with. There will also be over 15 education seminars as well as tastings and tours. The annual Sofi Awards will also be taking place at the Fancy Food Show to celebrate the most innovative products of the year.

To read more about the event click here