America’s fast-food giants lured Meal with $1 deals

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America’s fast-food value meal is so popular for so many years. Like McDonald’s 20-piece pack of Chicken McNuggets goes for $5; Taco Bell’s Beefy Fritos Burrito for $1;KFC’s Fill-Ups menu promises lots of food for little dough for $5 and so on. However according to Andrew F. Smith, who is author of Fast Food: The Good, the Bad and the Hungry, pointed out there’s a dark side to a good these deals. Smith said “research has shown that bundled meals encourage customers to purchase more than they might if they just selected individual items, and this imperative to overbuy has impacted consumers’ wallets and waistlines for decades.” I think this is good reason why these fast-food restaurant can be successful so many years, and can still earn big profit on it.

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