Not that NBA (Nation Basketball Association)…the National Bison Association!
“Our main challenge now is to keep up with the production. Whereas a decade ago, I was spending 90% of my time talking to the consuming public or the general public about eating bison, I’m now spending 90% of my time talking to folks about building the herds or getting into the bison business so that we can keep up with that demand.” Dave Carter, executive director for the N.B.A. in Westminster, Colo.
Read more here
paigepapers.com 
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