Food-Delivery App, Maple struggles to Turn a Profit.



When operating a restaurant there is one guaranteed expense that will haunt you until the day you close – rent. Rising rent costs have put restaurants out of business. So, any easier way to operate is by delivery service operations. Maple, a Manhattan based food-delivery start-up allows consumers to search through their daily lunch and dinner options, order with the click of a button, and have their meals delivered to their doorstep. However, just like any food operation, food-delivery services struggle too. According to a new report in Recode the delivery app is struggling to expand and make money on the food it delivers, claiming Maple “appears to have lost money on average on every meal in 2015, resulting in an operating loss of $9 million for the year on $2.7 million in gross revenue.” Food costs at Maple were at a high of 63% of revenue in 2015, 26% food waste, and 17.5% for marketing. However, this past March, Maple managed to get their food costs down and allowing the company to turn a small profit of 30 cents for each meal it delivered. To read more about the struggles of food-delivery based operations click here. Also, to sign up for Maple or just browse their site click here.

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