McDonald’s pressured into Charity Donations

urlLast month, McDonald’s has disclosed their intentions to not collaborate with Burger King in Burger King’s proposal in a special event for Peace Day. Easterbrook claimed that McDonald’s wasn’t interested in collaborating with Burger King in creating a McWhopper, instead “something meaningful, something authentic.” McDonald’s has asked other “like-minded” organizations like MasterCard and Facebook to help raise money to help the United Nations’ World Food Program respond to migrant crisis in Europe and the Middle East. McDonald’s is making a multi-million dollar donation for a 30-second ad starring Liam Neeson.

Even though McDonald’s didn’t accept Burger King’s efforts in raising charitable funds and awareness, McDonald’s has taken their initiatives to be charitable in their own terms. While McDonald’s will be partnering with the World Food Program, it is noted that Burger King is also a partner of the organization. A representation has said “Any peace-related activity McDonald’s undertakes, whether in partnership with Burger King or on their own is great, as it will raise further awareness for Peace Day.”

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