Dunkin’ Donuts Invests $100 Million in Brand Refresh

September 5, 2018 by Leave a Comment

A Dunkin' Donuts store in New York.

“The coffee and doughnut chain plans to unveil 50 U.S. test stores this year that aim to make it easier for customers to grab coffee on the run with dedicated pickup areas, digital kiosks and expanded drive-through windows that prioritize orders via mobile app.
Dunkin’ is launching the redesigned store concept to keep pace in the hot competition over coffee. McDonald’s Corp. and Starbucks Corp. also have attempted to cater to on-the-go customers ordering through mobile apps. More than half of Dunkin’s $100 million investment will go toward store equipment to aid the on-the-go beverage strategy. The rest will go toward technology infrastructure and training.”

See more here.

Filed Under: Global Market Buzz, Heard on The Street, Operations

Email Marketing Remains A Prime Promotional Tactic

September 4, 2018 by Leave a Comment

“With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. However, this mode of messaging is still an inescapable part of everyday life.

“Email was also cited as the preferred contact method to receive an offer from brands, cited by 50% of respondents, though older consumers felt this sentiment more strongly.
It was still first choice across age groups but was lower among those 18 to 24 (32%) and 25 to 34 (44%). Oddly, Adobe did not break out ages over 35. Taken as a whole, 55% of that older group preferred brands contact them through email.

View more here.

Filed Under: Global Market Buzz, Local Market Buzz, Operations

Irving Farm Underscores its New York Nativity with New Name and Brand

September 4, 2018 by Leave a Comment

LES Irving Farm-1

“New York City-based Irving Farm Coffee Roasters is now doing business as Irving Farm New York, a name change that was launched earlier this month in conjunction with an updated brand and website — all inspired by the city in which the company was founded.

Irving Farm opened its first cafe in 1996 on Irving Place in Gramercy Park. Two decades later, there are eight retail spaces across Manhattan — with additional locations in the works — as well as a roasting headquarters and another cafe in Millerton, New York.”

“We have updated both our voice and aesthetic through typeface, imagery, copy, and material pallets,” said Popoff. “These updates affected all packaging (cups, bags, mugs), in-store signage, and a full website refresh. Essentially all imagery and written copy was updated to reflect the new brand direction.”

Read more here.

Filed Under: Heard on The Street, Openings, Operations

The 12 Hottest Brunch Restaurants in NYC

August 31, 2018 by Leave a Comment

“There are plenty of brunch restaurants to choose from in this city, but all too often they involve lame prix fixe menus, boring egg dishes, and watered-down mimosas.
But it doesn’t have to be that way. Here’s a guide to 12 recently launched brunches that are worth checking out. There’s everything from Korean small plates to ultra-fluffy pancakes.”

“MeMe’s Diner”
“This small Prospect Heights diner focuses on comfort, both on the menu and off. Food leans toward Americana classics, which at brunch means dishes like chicken and biscuits or everything bagel babka. Beyond food, the owners’ focus is on making the restaurant a queer space, and that emphasis has people flocking.”

To view all hottest brunch restaurants click here.

Filed Under: Heard on The Street, Local Market Buzz
August 30, 2018 by Leave a Comment

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https://paigepapers.com/2018/08/30/17054/

Filed Under: Events, Operations, Opportunities

New York’s Latest Restaurant Openings

August 29, 2018 by Leave a Comment

Baker's Pizza & Espresso - slice

“Baker’s Pizza & Espresso is an updated version of East Village hit Baker’s Pizza, introducing a line-up of breakfast fare with coffee. Because, anything can become breakfast if you add an egg on top, even a slice of pizza.”

See more openings here.

Filed Under: Openings

A ‘Queer Eye’ Makeover for a Vintage Diner

August 28, 2018 by Leave a Comment

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“Healthier comfort food will be the focus at Queer Eye Antoni Porowski’s upcoming fast-casual restaurant in the West Village. The Netflix show’s food expert is jumping off the screen to prove to the world that he can actually cook, at his reboot of 36-year-old diner Village Den.”

“Dishes like turkey-stuffed cabbage rolls with cauliflower rice or macadamia-crusted fish sticks with maple parsnip mash are on the menu here, the Times reports, food that will appeal to the “30s health and fitness” crowd by largely following the low-carb ketosis diet that Porowski occasionally is on.”

“What won’t be a big part of the menu is avocado, the trendy fruit that got Porowski a reputation where people questioned if he could actually cook.”

View more here.

Filed Under: Cooking, Events, Heard on The Street, Openings

Starbucks launches community-based program to help local causes

August 28, 2018 by Leave a Comment

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“Starbucks and Points of Light, the world’s largest organization dedicated to volunteer service, have launched Starbucks Service Fellows, an employer-led service program inspired and informed by national service, according to a press release. The initial six-month pilot, launching this month, includes 36 Starbucks store partners (employees) from 13 cities across the U.S. who will serve with a Points of Light affiliate in their community, collectively providing more than 17,000 hours of community service.”

View more here.

Filed Under: Events, Operations, Opportunities, Trending Now

Everything You Need To Know About Crafting A Restaurant Marketing Plan

August 24, 2018 by Leave a Comment

A graphic showing how to create a restaurant marketing plan

“1. Gather ideas. Consider the perspectives of every stakeholder in your restaurant from managers and owners to head chefs to, of course, the kinds of customers you want to come through the door. This step is especially important if you haven’t come up with a marketing strategy yet. If you have, figuring out how to best position and communicate your band will largely have been covered already, but if not you’ll want to answer the following questions before doing anything else: What is the theme of the restaurant? Who are our ideal customers? What makes us special among the competition? What can we do better? How can we streamline our marketing costs?

2. Learn from those who came before you. If this is your first time coming up with a marketing plan, taking a look of some restaurant marketing plan examples can seriously help you figure out what the end product should look like. (…)”

To view more go here.

Filed Under: Global Market Buzz, Operations

Save time, save money: Run your small business from your smartphone.

August 23, 2018 by Leave a Comment

“In the last few years, there has been an explosion of cloud-based, mobile apps (or mobile versions of desktop software applications) that make it easy to stay on top of most of your business operations right from your mobile phone. And that’s great for today’s small-business owner, because you’re more likely than ever to be on the go: meeting customers, traveling to trade shows, balancing work life with family needs.”

Useful apps:

• Money management and accounting. Send out invoices, track time, pay bills, run payroll, track mileage and more: QuickBooks, Xero, FreshBooks, Intuit Online Payroll, Harvest, Wave, Bill.com, Shoeboxed, Everlance

• Payments: Receive payments instantly from customers. Square, PayPal Here, QuickBooks GoPayment

• Make sales: Turn your phone into your storefront and make sales directly to customers. Shopify, Etsy, Facebook, Instagram

• Scheduling: The apps take bookings and appointments, accept upfront payments, send clients reminders and more. Square Appointments, HouseCall Pro, Acuity Scheduling, Timely, Eventbrite Organizer

•Document storage and sharing: Store, share and access your files from any device. Google Drive, Zoho Docs, Dropbox, Box, Hightail Spaces

• Communications: Communicate with customers and manage your team back home. Skype, Google Hangouts, WhatsApp, Join.Me, Webex

•Newsletters: Manage and monitor newsletter campaigns you’ve created in advance on your desktop. MailChimp, Constant Contact, Emma, Aweber

(…)

View more useful apps to run you business here.

Filed Under: Global Market Buzz, Local Market Buzz, Operations, Opportunities
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