NYC’s Newest Viral Food Is the $75 Smoked Watermelon ‘Ham’

The latest viral food to hit NYC has a lot in common with ones of the past: The smoked watermelon “ham” at Duck’s Eatery is one thing (a fruit), but when it’s sliced, dramatically looks like another (meat). Chef and co-owner Will Horowitz says that after videos from several food sites collectively racked up nearly 100 million views, the $75 product is sold out until November. “We’re getting a request every minute or two,” Horowitz says. “I had to set up an auto-reply on our email.”

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