Ikea Gets into the Hyper-Local Game

635925890195816807-242942337_Header.jpgAt first glance, it might seem like an affordable furniture company has very little to do with the farm-to-table movement. But where others might see apples and oranges (or apples and bookshelves, as the case may be), Ikea sees opportunity.

The brand recently partnered with Space 10, a “future-living lab” and exhibition space in Copenhagen, to produce an environmentally sustainable hydroponic gardening system (called “The Farm”) made primarily using Ikea products like LED lights, shelving, and plastic bins. All told, 80% of the materials in The Farm come from Ikea’s product lines.

Ikea plans to roll out the new hydroponic system in their in-store cafes. Those cafes have historically been known more for Swedish meatballs, lingonberry jam and baked goods than for fresh produce, but that may change in the near future. Although food sales represent a very small portion of Ikea’s overall revenue, they ultimately plan to market The Farm to restaurants and home gardening enthusiasts interested in producing more of their own vegetables. If the hyper-local movement is any indication, this market will continue to grow in the coming months – and Ikea may just be on to something.

To read more, click here.

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