S&D Coffee and Teas is hosting a webinar on Young Coffee Drinkers (YCD) Wednesday, July 13th 2016, 2pm ET.

The seminar focuses on how Coffee-drinking millennials—consumers ages 18 to 34—represent untapped opportunities and have the potential to make coffee an integral part of their lifelong consumption patterns.

In order to reach these consumers, food retailers need to understand the distinct ways in which they perceive and talk about coffee.

YCDs, for example, grew up in a “Starbucks world” and are more savvy about coffee. Their expectations are higher. At the same time, they are concerned about how the coffee got here and how it was made. Sustainability is therefore a very important value.

The webinar intends to address these issues and others so that views gain a new way to think about the coffee industry and insight into updated sales strategies.

To learn more and register, click here.