The goal of bars these days is to make sure that guests recall the name of the place, no matter how strong the drink. Cocktail napkins, matchbooks and cardboard coasters have been replaced by new, glittery branding techniques.
At Dante, a bar in Greenwich Village, the name of the place is stamped into the ice cubes. The owners had a copper ice stamp custom made in Hong Kong. The guests take pictures of the cubes, and one of the owners is quoted “In an age of Instagram, it’s hard to ignore free publicity.”
A bar in Seattle named Canon makes it easy to remember its name by branding citrus peels. One of the owners says that his team is trying to provide guests with a “Wow” moment, or a sensory experience that takes them out of their day.
The Aviary in Chicago sears its name onto wooden coasters. When the guests order a rum drink called “Brand New to the Game”, a pine coaster will be branded at their table with the name of the bar. The fire created by the brand will be used to fill the inside of the glass with smoke before it is filled. And the guest may take the coaster home.
Bar Leather Apron in Honolulu revived the bar token (special coins that can be exchanged for drinks). A complimentary cocktail coin was created as a way to promote events or give away to visitors.
The San Francisco gin bar Whitechapel uses picks (perfect for spearing olives) to remind drinkers where they are.
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