Burger King has recently launched a proposal to McDonald’s in efforts to support International Day of Peace. McDonald’s and Burger King has long been a rival in the fast food burger industry, but Burger King proposed to create a charitable cause where all profits would go towards the awareness group, Peace One Day by combining Burger King’s iconic Whopper and McDonald’s famous Big Mac.
Burger King has launched a website, that breaks down their proposed ideas for this campaign. The “McWhopper” would have 6 ingredients of both the Big Mac and of the Whopper. While it would be a one day pop up shop, the location would potentially be in Atlanta, Georgia, the half-way point between Burger King Headquarters and McDonald’s Headquarters. Burger King has even sketched potential employee uniforms and packaging that evenly share both McDonald’s theme colors and Burger King’s themed colors. In efforts to support and create awareness of the International Day of Peace, Burger King has also suggested that burgers be bought not through money but by declaring their very own “tray mat truces” where customers will “#settlethebeef with ” someone. Burger King has launched multiple distribution platforms, with their own website, youtube videos, advertisments and with social media.
While Burger King was open to negotiating the sketched proposal, McDonald’s has expressed that they have no intentions of collaborating with Burger King. McDonald’s CEO Steve Easterbrook has stated through Facebook and Twitter posts that while inspiration for a good cause is a great idea, the two brands could do something bigger to make a difference. “We commit to raising awareness worldwide, and hope that you [Burger King] will join us in a meaningful global effort.” Moreover, Easterbrook continues in his response “let’s acknowledge that between us there is simply a friendly business competition and certainly not the unequaled circumstance of the real pain and suffering of war. P.S. A simple phone call will do next time.”
McDonald’s hasn’t outright stated that they have rejected Burger King’s proposal, “We will be in touch soon” but has suggested through their social media posts and response that they have no intentions to raise awareness of International Peace Day with a collaboration with Burger King.
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