Coffee Giant, Starbucks, Serves Alcohol

UnknownOver the past five years, Starbucks has been implementing plans to sell wine, craft beer and small plates. While Starbucks is already an international hub for coffee, they are expanding into a larger scale of beverages. This week, 24 new locations will enact in the “Starbucks Evenings” program. Starbucks locations in Brooklyn, Denver, Miami, Orlando, Northern California, Washington, Oregon, Los Angeles, Chicago, Florida and Atlanta have been secured liquor licenses and are the initiatives to this new program.

“Starbucks Evenings” offers a small-plate menu like truffle macaroni and cheese, bacon-wrapped dates, and includes ten wine options. Starbucks executives are hoping to appeal to women as a safer and more comfortable place to drink than a bar. With the pilot stores, Starbucks found serving wine helped the stores attract book clubs, knitting circles, Bible study groups, and a number of online daters meeting for the first time. Starbucks is hoping to utilize their convenient and familiar brand name as a comfort place to not only grab coffee, but to also grab a beer.

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