Melt Shop & The Little Beet To Expand In LI

The Roosevelt Field Shopping Mall in Long Island will be welcoming two newcomers this week: Melt Shop and The Little Beet. Melt Shop has a few outposts in New York City and one in the works in Washington D.C. set to open this week, so this is not a new feat for owner Spencer Rubin. This will be a new endeavor however for Franklin Becker’s The Little Beet. A few months ago Becker opened the sit-down version, Little Beet Table, on Park Avenue between 23rd and 24th St.

Both brands are moving into the large shopping mall outlet at Roosevelt Field as a way to expand the brands. Becker is also currently working on a steakhouse concept. The foot traffic at Roosevelt Fields Mall is very heavy, and the current chains at the mall such as Houston’s and Seasons 52 do very well. These two fast casual concepts will surely soon become go-to’s for shoppers looking to grab a quick bite at a fair price. To read more, click here.

Cracker Barrel To Work On Fast Casual Concept

Cracker Barrel, the Tennessee-based restaurant chain, is working on transforming their concept into a new fast casual format as a strategy to extend the overall brand. Interestingly enough, there are few concepts that are similar to the Cracker Barrel brand of country cooking in the fast casual market space. The restaurant chain consists of a large barn-feel full service restaurant with an attached general stores selling everything from Adirondack chairs to clothing to toys.

The chain will be working on delivering a new approach to the guest experience. Currently the Cracker Barrel restaurants do $3.4 millions in sales, and the retail portion of the chain brings in another $900,000. Cracker Barrel will be keeping us guessing on what kind of menu they will be implementing in the fast casual concept, the service type and whether or not the Old Country Store will still be making an appearance. To read more about Cracker Barrel’s future plans to extend the brand, click here.