CHOBANI SOHO: RETAIL YOGURT ENTERPRISE

150 Prince Street between Thompson Street and West Broadway (SoHo) • 646.998.3800

Chobani

Chobani SoHo

Their Success…Chobani SoHo, currently the only Chobani outpost in the world, transforms a notoriously healthy yet mundane food (yogurt) into something delicious and accessible. Chobani SoHo’s philosophy, “yogurt was meant to be simple— just milk and cultures,” speaks volumes. This “simplicity” is present in the store’s design, menu format and food selection. Genuinely friendly and knowledgable staff operates Chobani, guiding customers through the menu and helping them select their ideal “creation.” Chobani employees take customer service one step further by having foresight and using customers’ questions as an opportunity to make optimal yogurt recommendations. Half portions cost $4 and full portions $5.50. Although yogurt and water are the only food and beverage items sold, Chobani is far from prosaic. The nine sweet and savory creations cater to customers of all preferences, whether they’re coming from the gym, work or school. Each “creation” features three-five additions which will satisfy almost anyone’s cravings. Limiting the number of choices a customer has to make creates a more welcoming environment.

Simplicity not only embodies Chobani’s food and philosophy, but also the ordering process. The staff to customer ratio is ideal, a clear assembly line leads to seamless and efficient order-placement, and the iPad POS Ambur results in quick and efficient payment transactions.

Take Aways…Any food, no matter how it’s currently perceived by the public, can be turned into something exciting. A few additions go a long way, in Chobani’s case.

Pinkberry’s App Success

The launch of Pinkberry’s mobile loyalty app last month, the prime feature of Pinkberry’s Pinkcard loyalty program, has been a huge success. A third of all in-store transactions are completed via the iPhone app, and soon-to-be Android app. Scan-to-pay technology increases efficiency and speed while conforming to forward-thinking technology. The app also serves as an interactive device for users with a point system incentive. Customers receive a free yogurt upon earning ten points. Special occasions like birthdays and earning double points for select purchases are other incentives the Pinkcard system features.

Fast casual restaurants in particular should think about implementing mobile app incentive programs for their customers; it’s one of the easiest ways to increase sales.

Savory Yogurts From Blue Hill Have Launched for Retail Sale

To file under the list of new packaged foods, or new ways to get kids to eat vegetables, Blue Hill has come up with an innovative idea: savory yogurts in vegetable flavors. Chef Dan Barber has been making these for years in his restaurants, but now they are available for retail sale. The milk of cows local to their farm is paired with local vegetables such as beets, carrots, tomatoes and butternut squash.

They have a website which divulges their story and the whole process here.

Chelsea’s Table Dairy Bar Window is now open

Chelsea’s Tables now has a walk-up window serving smoothies and frozen yogurt made from Stonyfield Farm Organic products.
Chelsea’s Table Dairy Bar is located at Chelsea Piers (Pier 62) near West 22nd Street

Chobani opens in Soho

Chobani has finally opened its flagship location on Prince Street. The menu offers breakfast-ready fruit and granola, peanut butter and jelly, pistachio and chocolate and more.
Chobani is located at 150 Prince St. at West Broadway

The Yogurt Culture Company is now open in Murray Hill

A place for handcrafted and Greek-style yogurt made in small batches, The Yogurt Culture Company offers the two yogurt styles in fresh or frozen with a special flavor of the day and your choice of toppings.
The Yogurt Culture is located on 125 Park Avenue towards the corner of East 41st Street