
McDonald’s announced on Thursday that it would use fresh beef instead of frozen patties in Quarter Pounder burgers in most of its restaurants by mid-2018, the latest step in the company’s efforts to overhaul its menu and image.
The change, which is intended to improve taste but would not carry nutritional benefits, would mean burgers are prepared as customers order them and served off the grill. Beef patties for the company’s signature Big Macs and other cheeseburgers would continue to be frozen, prepared ahead of time and kept warm.
Click Here to see Wendy’s twitter response
Market analyses indicate that Whole Foods has started to lose customers to competitors. This likely has multiple contributing factors: an increase in availability of organic produce and artisanal products, the sometimes exorbitant prices for many Whole Foods goods, and an increase in quality at non-specialty grocers across many products. What remains to be seen is how this slight dip in shoppers will affect Whole Foods long term, or how they will pivot to offset these negative changes. Barclays’ analysts will surely continue to monitor the market trends and report in the future.


