McDonald’s announced on Thursday that it would use fresh beef instead of frozen patties in Quarter Pounder burgers in most of its restaurants by mid-2018, the latest step in the company’s efforts to overhaul its menu and image.
The change, which is intended to improve taste but would not carry nutritional benefits, would mean burgers are prepared as customers order them and served off the grill. Beef patties for the company’s signature Big Macs and other cheeseburgers would continue to be frozen, prepared ahead of time and kept warm.
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