New York City is appealing to visitors for countless reasons, but price is not usually one of them.

But starting Jan. 21, the city will be at its cheapest thanks to a new initiative called NYC Winter Outing organized by the tourism marketing association, NYC & Company.

For the first time, NYC Restaurant Week, NYC Broadway Week and NYC Must-See Week will take place at the same time.

That will result in some of the lowest hotel rates of the year, shopping sales, theater, restaurant and attraction/sightseeing deals.

About 400 restaurants will participate in NYC Restaurant Week from Jan. 21 to Feb. 8. Diners will get two-course prix-fixe lunches and brunches for $26, with three-course dinners for $42.

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