Nestle planting seeds in new frozen food brands

“Nestle S.A. will invest in Outsiders Pizza Co. and Wildscape while giving them time to make their mark in the frozen food category. The two brands are examples of new innovation models called “internal incubators” by Nestle.

“What we try to do there is to reproduce what start-up companies would do but benefitting from the scale and the strength of Nestle,” said Laurent Freixe, executive vice-president of Nestle S.A., on June 13 at the Deutsche Bank’s dbAccess Global Consumer Conference in Paris.”

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