Ikea gets into the “cookbook” business

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Everybody’s favorite Nordic home-furnishings emporium has come up with Click for video demo) a brilliant and very Ikea-y way to lure skittish cooks into their kitchens. The company’s Canadian arm has debuted a booklet of recipes printed sort of paint-by-numbers-style on parchment paper — the recipes themselves are laid out as visual schematics.

To read more click here

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