Kirin acquires 25% stake in Brooklyn Brewery

Crain’s reported on Wednesday that Kirin, the second largest brewery in Japan, has acquired a 25% stake in New York’s Brooklyn Brewery. The two companies said that they plan to roll out the Brooklyn brand in Japan starting January 2017 and that additional expansion into Brazil would follow. The craft beer industry produced 24.5 million barrels of beer and boasted $22.3 billion in retail sales last year, but the taste for these products is just now reaching certain foreign markets. Kirin stated that part of the impetus for the investment was a growing desire for these products within Japan. Keep an eye out for similar investments from abroad; Asahi, Suntory, and Sapporo are reportedly looking for similar investment opportunities.

 

You can read more about Kirin’s investment into Brooklyn Brewery here.

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