Seamless Now Has Its Own Delivery Drivers in NYC

GettyImages-464182497.0.jpgSince 2014, Seamless has been quietly testing its “turnkey delivery service” – drivers and bikers whom restaurants without their own in-house delivery team can use to deliver food through the app. We say “quietly” because it’s impossible to tell through the Grubhub/Seamless interface which restaurants are using these delivery people, and which are using their own, and the company has declined to say just how many restaurants are using the service.

In the last few months, they’ve rolled out the delivery service in Brooklyn and Queens, mentioning popular spots like Mighty Quinn’ and No. 7 North as early adopters. It’s an attempt to compete in a crowded marketplace with companies like UberEats, Postmates and DoorDash, while still giving flexibility to restaurants that would like to continue using their own delivery teams. The pricing structure is similarly flexible – delivery is an added service, with an added commission charge of about 14%. Add that to their flat commission fee of around 15%, and the margins shrink fairly rapidly – although other delivery services top out at 30% already.

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