These days, it’s difficult to read anything about Keurig Company or the now-ubiquitous single-serve coffee pods without a reminder of the waste they produce. The pods are often made with a mixture of aluminum and plastic which, combined with the organic matter left inside after use, makes them nearly impossible to recycle and an increasing burden to strained landfills. Still, in Western Europe the pods make up one third of the coffee market, for a total of €18 billion.
Now the city of Hamburg has taken a stand against the pods and the machines which exclusively brew them (known as “Kaffeekapselmaschine” in German), by banning the purchase of these machine’s with taxpayer money. This means that they will no longer be found in any municipal buildings, and government employees will return to other brewing methods for the time being. This may not make a huge dent in that €18 billion market, but it is further indication of backlash against the pods, and further motivation for companies looking to find eco-friendly versions that are biodegradable or easily recyclable.
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