Chobani Hops on the Sriracha Train

Sriracha, the beloved chili sauce that is a standby condiment everywhere from college dorms to ramen shops, has a found an unlikely bedfellow: Chobani, the greek yogurt brand that first made regular yogurt sales shake in their boots. Chobani plans to unveil a number of new flavors next year, including Sriracha Mango and other spicy varieties, in order to maintain momentum that might finally be showing signs of flagging. Although sales trends have still been positive, and brand representatives cite 11% growth for 2015, they are looking to avoid the fate of other greek yogurt brands like Müller, which was recently discontinued by PepsiCo in the US.

The Sriracha Mango variety is one of a number of “Flips” that Chobani is introducing – to-go varieties which include a small side container of mix-in items along with the yogurt. Other flavors include Chipotle Pineapple, Peanut Butter and Jelly, and limited-edition flavors like a Peppermint Flip, Apple Cinnamon, and Maple.

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