Keurig sold for $14 Billion

keurig-logoKeurig Green Mountain has shown recent decrease in their sales, because of consumer demands of variety in the K-Cups, their high prices, and their lack of adaptability for other branded K-Cups. Their Kold soda-maker had disappointing results despite long term investment. However, the maker of single-serving coffee pod machines has been sold to an investment group for $13.9 billion.

The purchasing group, led by private-equity firm JAB Holdings, also owns Oreo-maker Mondelez. The sale of Keurig has shot up stocks 76 percent. The deal has become a crucial step for the group’s “global coffee platform.”

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