Starbucks New Mobile Application Allows Easy Order

Starbucks has now implemented a new application that allows customers to pre-order their coffees. While there are over 7,400 chain company owned stores, people still find themselves waiting on line in the morning rush, and throughout the day to grab a coffee or a snack. However, Starbucks have created a new way for customers to avoid lines and for them to conveniently pick up their orders when they are ready. Consumers can place their customized orders through the application, and the app will predict a proper pick up time based on how busy the chosen location is. The application is only available at company owned stores, and is not available at locations run by licensees like Target and Barnes and Noble.

CEO Howard Schultz told investors in July that “Mobile order and pay is fueling both revenue and profit growth in every market in which it has been deployed.” Many other chain stores are implementing mobile technologies to make execution in providing services to consumers more convenient. Panera, and Taco Bell have already started implementing mobile applications, too.

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