POM Wonderful faces two legal battles

imgresPOM Wonderful, a California company, is facing legal battles on both the East and West Coasts. Both lawsuits involve claims of deceptive marketing, but POM Wonderful stands on the offensive side on the West and defensive on the East. This past January at the national’s capital, The Federal Trade Commissions has ruled that POM Wonderful made misleading health claims in its advertising between 2003 and 2010. “POM touted medical studies ostensibly showing that daily consumption of its products could treat, prevent, or reduce the risk of various ailments, including heart disease, prostate cancer, and erectile dysfunction,” Judge Sri Srinivan said. POM Wonderful is struggling to appeal the court case as judges and FTC are in comprehension of misinformed advertising.

However, in Los Angeles, the company is attacking Coca-Cola for its allegedly deceptive marketing of the Minute Maid brand’s Pomegranate Blueberry Flavored Blend of 5 Juices. The blend contains 0.3% pomegranate juice and 0.2% blueberry juice which is trademarked by POM Wonderful. POM Wonderful is suing the Coca-Cola company for trademark regulations under the federal Lanham Act. While both cases are still active, they are receiving much attention as POM and Coca-Cola are both multi-billion dollar companies.

To read more on POM Wonderful, click here

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