POM Wonderful, a California company, is facing legal battles on both the East and West Coasts. Both lawsuits involve claims of deceptive marketing, but POM Wonderful stands on the offensive side on the West and defensive on the East. This past January at the national’s capital, The Federal Trade Commissions has ruled that POM Wonderful made misleading health claims in its advertising between 2003 and 2010. “POM touted medical studies ostensibly showing that daily consumption of its products could treat, prevent, or reduce the risk of various ailments, including heart disease, prostate cancer, and erectile dysfunction,” Judge Sri Srinivan said. POM Wonderful is struggling to appeal the court case as judges and FTC are in comprehension of misinformed advertising.
However, in Los Angeles, the company is attacking Coca-Cola for its allegedly deceptive marketing of the Minute Maid brand’s Pomegranate Blueberry Flavored Blend of 5 Juices. The blend contains 0.3% pomegranate juice and 0.2% blueberry juice which is trademarked by POM Wonderful. POM Wonderful is suing the Coca-Cola company for trademark regulations under the federal Lanham Act. While both cases are still active, they are receiving much attention as POM and Coca-Cola are both multi-billion dollar companies.
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Mayor Bill de Blasio has proposed a bill that would require businesses to separate food waste and regular trash. Hotels, arenas and large-scale restaurants would be required to create systems and comply to this proposal regularly. The regulation applies to restaurants in hotels with more than 150 rooms, vendors in arenas and stadiums with seating capacity of at least 15,000 people, food manufacturers with a floor area of at least 25,000 square feet and wholesalers with at least 20,000 square feet. Mayor de Blasio believes “The commercial establishments in today’s proposal are already recycling plastics and metals, and by additionally recycling organic material, they will significantly contribute to reducing our city’s waste stream.” Exempt from this regulation are other food businesses like grocery stores, caterers, normal-sized restaurants and fast-food establishments. It is deemed that the sanitation department is set to publish this rule over the summer and is subjected to start after a 6-month grace period for businesses. Businesses will be given the option to arrange for collection by a private carter, transport organic waste themselves, or compost on-site, subject to compliance with the city’s sewer system. Business will be entirely liable for all costs and challenges associated with composting- space, price, arrangement.
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