Cracker Barrel, the Tennessee-based restaurant chain, is working on transforming their concept into a new fast casual format as a strategy to extend the overall brand. Interestingly enough, there are few concepts that are similar to the Cracker Barrel brand of country cooking in the fast casual market space. The restaurant chain consists of a large barn-feel full service restaurant with an attached general stores selling everything from Adirondack chairs to clothing to toys.
The chain will be working on delivering a new approach to the guest experience. Currently the Cracker Barrel restaurants do $3.4 millions in sales, and the retail portion of the chain brings in another $900,000. Cracker Barrel will be keeping us guessing on what kind of menu they will be implementing in the fast casual concept, the service type and whether or not the Old Country Store will still be making an appearance. To read more about Cracker Barrel’s future plans to extend the brand, click here.
paigepapers.com 
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