Domino’s Launches New Application

Domino’s, pizza chain, is launching a brand new iPad application that features a 3D “realistic pizza builder.”

The application gives  customers an opportunity to see a “more realistic view” of their end product as the customize with various sauces and toppings. In addition, the iPad app will also feature a tracker that monitors the progress of your order in real time. Similar to other Domino apps, users will have access to Domino’s national menu, coupons, and a store locator.

The new app is way of supporting and growing Domino’s strong percentage of digital orders. According to Tech Crunch, digital orders account for about 40 percent of all the company’s sales in the U.S.

Video Q&A With Cover, The Mobile Payment Application

Watch a video Q&A session with with Cover, the mobile payment application that is taking NYC by storm. The payment processing start-up offers a free app that stores diners’ credit card information and tip preference which are automatically charged at the end of the meal. Restaurant operators use its back of house app (also free) in addition to their POS system to process Cover user payments. Best part – processing fees are  a lower than what typical credit card companies charge. Watch the 10 minute video here.

 

Panera 2.0: A Digital Ordering Platform

At Panera’s Investor Day, Chairman and CEO Ron Shaich unveiled Panera 2.0 – a digital ordering platform that the Company plans to deploy at all of its locations by 2016. Panera 2.0 has two components:

1)  “Rapid Pick-Up,” which allows guests to order from the Panera website or the new Panera mobile app and then pick-up in-store

2) “Enhanced To-Go and Eat-In” kiosks (enclosed and mounted iPads), that enable the customer to order in-store

The idea is to better serve both take-out and and dine-in customers by making the experience more seamless and efficient. Shaich stated that this is not simply a need for new technology but “an evolution of Panera’s guest experience.” The Company’s vision was digital ordering program that utilizes technology to offer customers an experience that is faster, more accurate, and more personal.

You can read more on Panera 2.0 here at Fastcasual.com

 

 

Live Webinar: Branded Restaurant Apps – Integrating Mobile with Traditional Marketing

Branded mobile apps are fairly new to restaurants and are often an underutilized component of their marketing campaigns. Customers today are growing accustomed to mobile and online ordering, payment, loyalty programs and promotions as a part of a single brand experience. Splick.it, an enterprise level SaaS platform, is hosting a live webinar geared towards restaurant operators and marketing teams. Register here.

Live Webinar: Branded Restaurant Apps – Integrating Mobile with Traditional Marketing

Date: Thu, May 1, 2014

Time: 02:00 PM EDT

Duration: 1 hour

 What you’ll learn:

  • How to introduce your app and drive adoption
  • How to engage your customers via your mobile app and impact their behaviors
  • How to promote effectively via your mobile app
  • When to use traditional marketing tactics and when to use mobile promotions
  • How to integrate messages and offers so customers have a consistent experience across all brand channels
  • How to optimize mobile promotions by segmenting users (new, lapsed, best customers)
  • How to transfer contact information and behavioral data between your traditional marketing systems and your mobile/online platforms
  • How much control should your franchisees have for setting up mobile marketing?

 

Balancing Technology and Hospitality in the Modern Age— Is There a Happy Medium?

Restaurants are adapting to the ever-changing technology climate—is this a good thing? These days there is an app to facilitate almost any dining experience including making reservations, tracking wait times, placing orders, and processing payment. The adaptation to modern technology in the restaurant sphere has altered the dining experience for both guests and operators. Can human hospitality and technology cohabit in restaurants, or must one dominate the other?

From a guest standpoint, technology can provide a no-frills, however sterile, experience in which getting from point A to point Z requires few superfluous interactions in between. Are these interactions actually superfluous though? While it’s not far fetched to assume that one day all restaurants could be completely operated by iPads, do servers, hosts and managers possess an indispensable human quality that machines cannot replicate? Then the question becomes, “Is the hospitality experience created by the service team’s human interaction a requisite for guests, or are technological apps that can perform the same duties without the small talk sufficient?” From an operator perspective restaurant apps can ultimately lead to more profitability. Theoretically, guest traffic count would increase and fewer front of house staff would be required.

The app Cover allows guests to pay the bill without having to ask and wait for the check. Guests can select a tip percentage of their preference to be automatically calculated, and they can opt to divide the tab by the number of guests in their party. This is an example of an app that eliminates a tedious process that often leads to frustrating lag times; in this instance, hospitality is not of the utmost importance. However, when guests have control of their entire dining experience from appetizer to dessert at the tip of their fingers, literally, are the seemingly unnecessary steps of interacting with a server really that unnecessary? It may seem appealing to a single diner who is not in the mood for chit chat or to a group of friends who would rather focus on their conversation as opposed to the ordering process— but would the presence of a server actually provide an additional benefit instead of creating an unnecessary obstacle?

Servers are humans at their core, with life experience, people skills and opinions— all qualities that programs cannot acquire no matter how intelligent they are. Servers, hosts, managers and other front of house team members can guide guests in the right direction depending on guests’ moods, dietary preferences and any other concerns. Hypothetically, even if apps could somehow be designed to form humanlike judgments and opinions, will their efficiency and intelligence ever be a suitable replacement for the comfort of human interaction? Whether there’s a standard that restaurants should live up to in terms of balancing human hospitality with technology is ultimately up to the restaurateur; there may not be one right answer.

15 Under 35: Food Entrepreneurs Making Waves

Specialtyfood.com released their list of 15 Under 35: Food Entrepreneurs Making Waves. The 15 featured entrepreneurs are from all over the country and run the gamut from a specialty tea company, an inventive wine retailer, to an online job search engine catered to the food industry. These innovative business owners might be young, but each has proven a new model for success and are redefining how we view and consume specialty foods.

 

Food and Tech Entrepreneurs: Branding 101

Join other aspiring food and technology entrepreneurs for a four part course of Food Startup Branding 101. You can join either in person or online. Food and Tech

The Future of Restaurant Technology: Touchscreen Tables and Chef Cams in Dubai

Eater reports that Ebony Interactive Restaurant in Dubai has installed tables that posses the dual-functionality of internet-surfing touchscreens. Guests have the ability to peruse the menu, including photos of the food, order, and watch their meal be prepared by means of a “Chef Cam.” This camera gives guests the opportunity to watch their meal be prepared in real time in the kitchen.

The owner tells the Khaleej Times that he wanted to combine “a unique dining experience” with the “latest technology,” choosing to open in Dubai because “it already considers itself a smart city.” He proceeds by describing the restaurant as having “excellent ambience.” Guests who choose to look up from their table may watch a digital image of a fish swimming in a tank on the interactive wall.

Ebony Interactive Restaurant takes dining technology innovation to another level. Not only can guests use their tablet tables to order, but they can also display table cloths, “send greeting cards to other tables,” order taxi rides home, and “view photos and share them with their companions on their individual seats on the table.”

CMO, CEO, Chief Innovators are Welcomed to Join Inventours

Inventours is sponsoring events in Paris and Barcelona this summer. Both programs are “process and creativity insights training for executives looking to innovate through exclusive meetings with globally renowned innovators in product design, technology, food, fashion sustainability, architecture, hospitality and retail.” According to the Inventours site:

Paris June 22nd – 27th 2014:

Paris is renowned for its food, fashion, art, architecture, engineering and retail presentations. This highly unusual and insight-generating program will highlight the city’s most cutting edge innovations across the variety of creative disciplines that Paris does best. We’ll view the work and speak to the innovators first-hand in their offices, studios, boutiques, and labs to glean new ways or thinking and organizing for innovation.

Barcelona June 8th – 13th 2014

Barcelona has long been a hotbed of creativity and independent thinking: home of groundbreaking artists Picasso, Miro and Dali, and the brilliantly original, architect Antoni Gaudi. In cuisine, Ferran Adria is considered the most innovative chef in the world in history. In fashion, Desigual, Custo, and Camper are innovators in color, asymmetry, and style. Buildings such as the gold, fish-shaped Arts Hotel, Jean Nouvel’s Torre Agbar, the colored tile roof of Santa Catarina Market, and the Palace of Music, all have made Barcelona a world-class center of architectural innovation. Barcelona shouts with innovative, original, independent design thinking in all creative fields and so it was selected as the perfect city for an InventoursTM innovation inspiration program.

Swipely’s: Consumer Intelligence for Restaurant Operators

Swipely’s new release, “Winter ’14“, now includes menu and server performer intelligence to help restaurants “make smarter decisions about their key drivers— food, staff, and marketing,” according to CEO Angus Davis. The Swipely system is compatible with several major POS systems, and it stores data each time customers pay using credit or debit cards, which is roughly 75% of the time. Additionally, Swipely reduces the cost of accessing credit and debit card payments for restaurant operators. Operators can apply the information the insights about their servers to aid in training and decision making. Similarly, by evaluating which dishes are best-sellers, operators can more easily make sound marketing decisions.