Enterprise Insight: Managing the Design and Construction Process

There is an enormous amount of work required in getting a foodservice enterprise open. A big part of that journey is the design and construction phase, and it is very easy to lose a lot of time and money on these processes. This month, we are going to discuss three items that can help alleviate some headache and heartache with design and construction:

  1. Know What You Want
  2. Do Your Due Diligence
  3. Constantly Reevaluate The Project

Know What You Want

Before signing with an architect, designer, or even a lease, it is important to have an idea in mind of the flow, service format, fixtures, finishes, and overall aesthetics. Bringing this collection of details to your architect and designer will help communicate to them what you’re looking for—and save a lot of dialogue and time. The closer to your own personal vision you can start the design team off with, the closer to it you will finish.

This can be as simple as a Pinterest board, or as in-depth as exact product samples; sketches on tracing paper or CAD drawings.  Whatever you’re capable of, do it and be prepared to explain what you’re looking for.

Do Your Due Diligence

Before singing a lease, bring your architect to the prospective spaces to poke, prod, and push around the site conditions. When bidding out the job, compile all of the RFI’s and ensure that the entire scope is accounted for in the bid set. Confirm with your architect of record that your space is properly equipped to handle your intended use, and if it’s not, what will the costs be.

In markets like New York, where operators are rarely going into new construction, field conditions can cause change orders that easily increase costs by 25% or more

Constantly Reevaluate The Project

You should reevaluate the project in both financial and emotional terms throughout the process. In 1995, Rita Gunther McGrath and Ian C. MacMillan developed a planning technique called “Discovery-Driven Planning.” In it, the authors laid out an approach involving five elements, with the chief one being, essentially, “what must prove true for this to work?”

Ask yourself this question throughout the design and due diligence process to ensure you’re still on target. If, for example, due diligence reveals that the space requires extensive foundation repairs that massively changes the budget, then the operator should pause and determine whether the future success of the business is enough to justify the cost.

Olive Garden’s Re-Branding Strategy

In an effort to gain back customers from newer fast casual chains such as Panera Bread or Chipotle, Olive Garden is rolling out a two phased re-branding strategy. Olive Garden has always advertised themselves to be the family-friendly neighborhood Italian dining option; now they will strive to maintain the same family-friendly vibe just at a slightly more sophisticated level. Darden Restaurants, Olive Garden’s parent company, announced last March that the brand was in need of a ‘renaissance,’ which would include updated décor, a new logo, smaller lunch portions, online ordering and speedier dine-in service.

Olive Garden’s new décor has a more modern feel to it and has parted ways with the monotone dull interiors. They are literally tearing down walls as part of the remodel to give the spaces a more open feel, redecorating with pop colors and modern art. The logo had not been updated in over fifteen years so Lippincott, a design firm, assisted in simplifying the old brand logo and replacing the tagline with “Italian Kitchen” rather than “Italian Restaurant” to connote a faster, higher-quality operation.

Hopefully these efforts will not be in vain and the chain can win back some of its customers. To read more about the changes and updates taking place at Olive Garden, click here

A Hackathon for Food Innovation

Food + Tech Connect is hosting the New York City based Hack//Dining event from June 27-29th. The event consists of an untraditional hackathon focused on designing software and hardware to solve problems pertinent to the food industry. This event will bring together a variety of individuals with different backgrounds such as chefs, designers, engineers and entrepreneurs to work together towards tackling obstacles commonly found in the food industry. Prior to the event, a virtual debate will be hosted by the organizers of the Hackathon about how information and technology could recreate the future of dining.

-Pre-register to apply by: May 16th

-Tickets to the event made available on: May 22nd

For more details on the application process and to read more, click here

 

Food & Design: New York’s Nouveau Food Halls, Culintro Event

Culintro recently posted their upcoming panel event for April:

“Until recently, New York City food aficionados used to have to buy a plane ticket to experience the incomparable delicacies and endless options that exist at classic international food halls. Now food halls seem to be popping up as frequently as food trucks, on a much grander scale, leaving us diners hungry for more.

The popularity of the Food Hall is not solely based on the food but also on the aesthetic and design. Top designers from across the country have targeted this gourmand culture and have built and created these Food Halls to entice and inspire. The Design Firm, AvroKO will speak about their recent development of Gotham West along with a few other under-the-radar projects in development; Renowned designer, Jeffrey Beers, will speak about his work at thePlaza Food Hall. The conversation will be moderated by Stacy Rauen, Editor, HD Magazine.”

Location: NYIT Auditorium on Broadway, 1871 Broadway

Date: Monday, April 28

Time: 6-8pm

Tickets: $40 for non-members, $25 for members

IHOP’s Menu Redesign Boosts Sales

A video from Bloomberg Businessweek explains how IHOP’s new menu increased sales by 3.6%. IHOP hired design experts to revamp the menu after customers complained about seeing too much text, which was ultimately overwhelming. due to customer complaints, the too many choices. too much text. The menu redesign experts suggested IHOP included more pictures; people love to see pictures of what they’re going to eat, and this is a great way to break up the page while promoting new menu items. Secondly, boxes are a requisite. Organizational, eye-popping boxes remind customers that they can order sides. Lastly, colors are a bonus. Color-coded categories help customers navigate through the menu, and the extra browsing that customers might not have otherwise done allows them to find something in the middle or back of the menu.

BAKERI: RETAIL BAKERY ENTERPRISE

150 Wythe Avenue at North 8th Street (Williamsburg) • 718.388.8037

bakeri 6

Bakeri

Their Success…telling a story through their guest experience.  From the artifacts in its storefront to its layout, to its passionate and dedicated staff, everything about Bakeri paints a more in-depth picture of its concept, indicating to guests what type of products they might expect to find, what type of service they will experience, and what the enterprise values.

When guests first glimpse Bakeri, they might notice the antique scales in the window, or the mid-century light fixture illuminating the lettering on its front window, or the vintage containers perched on the ledge as though someone’s grandmother had left it there for a moment.  Inside, guests will certainly notice the 1950’s-style jumpsuits that serve as staff uniforms, the handmade signs for products, and the farmhouse-style kitchen adjacent to the main counter.  Bakeri feels as though it were the central hearth plucked from a Midwestern farm, which is echoed in its products—largely comprised of updated versions of American classics.

Furthermore, each space within Bakeri builds upon the others to create an experience for guests.  Guests can linger up front, or wander towards the back of the enterprise into its garden like one would at a home. While normally we spotlight streamlined service flow, the relaxed flow at Bakeri serves to enhance the guests’ experience, rather than detract from it.  It generates a leisureliness that reinforces the feeling of being at home in the enterprise.

With its design—both spatial and interior— coming together, the experience at Bakeri feels genuine, authentic, and comforting, just like its delicious baked goods.

Take Aways…Each element of your enterprise, from your layout to your staff uniforms, should speak to something about your concept, building upon each other to create a true experience for your guests—a feeling that they have entered a space completely separate and distinct from the world around it.  Being a guest in your enterprise should feel like a story that guests are told through the atmosphere and products you have created.

Are you getting the most out of your Coffee Program?

Do you own a fast casual market, cafe, bakery, sandwich or prepared foods enterprise? If so, take a moment to think about your coffee program. Coffee is delicious, addictive and the value added product with a great profit margin. We work with many coffee roasters and firmly believe that a good coffee program can make all the difference in enhancing your guests experience and your bottom line.

Let’s take a look at what makes up a good coffee program. One of the most important pieces to this is the relationship you have with your roaster. Your coffee roaster should view your business as an extension of theirs. The more successful you are, the more successful they are. Whether you are an existing enterprise or a new one, your coffee roaster must take the time in understanding the flow of your store, the area where the coffee will be prepared and presented and what your goals are. This includes all hot and cold espresso and coffee drinks. Once this is defined, the roaster should work with you to help choose the necessary equipment and any additional coffee paraphernalia that is necessary in executing that perfect cup. Coffee can be delivered in many different forms including whole beans, pre-packed portion sizes, ground coffee, pods and K-Cups. When evaluating what works best for you, think about the efficiency of your space, level of barista experience needed and storage space. You are now ready for training. Training plays a big part of the puzzle in the execution phase. A coffee roaster can roast beautiful green beans, next it is up to you to deliver your part in producing the great cup of coffee. The training they provide is so crucial to your staff and to your business. The last piece is maintaining the equipment and how responsive they are in responding to equipment malfunctions.

There are many great coffee roasters across the states that are producing great product. Get out there, attend a cupping, try some great coffee and get to know your roaster.

Happy Sipping… TaraPaige Group