It’s no surprise that Chipotle Mexican Grill is having a rough few months, after a string of high-profile food borne illness outbreaks, a CDC investigation, and multiple lawsuits. Stocks in the company, which had been growing steadily since 2013, hit a new 52-week low last week. This means that in three rough months, Chipotle has lost three years of gains.
Although Chipotle’s losses were predictable based on recent bad press, they come with some other context as well: 2015 was a bad year for restaurant stocks across the board, and 2016 isn’t starting out any better. Many large, publicly traded chains were down 2 to 6% last week, and some hit 52-week lows, including the Cheesecake Factory, Papa John’s, and Dunkin’ Brands. As 2016 continues, this is likely to mean far fewer new concepts will go public, even as they continue to expand, and larger corporations may focus more on acquisitions. Chipotle may be the poster child for this rough year, but they should also serve as a reminder that the restaurant market has not been friendly to anyone.
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The New York Lottery has been running subway ads recently which feature allegedly true stories of egregious displays of wealth – thousands of dollars spent on dead bats or caviar that never gets eaten, for example – with the tagline “You’d make a much better rich person.” The idea is a catchy one, and it’s easy to find examples of people who will pay a little (or a lot) more to get the most luxe versions of everyday items, and businesses willing to provide them. The latest example is Williamsburg’s Manila Social Club, where you can now buy a $100 donut coated in 24-karat gold and Cristal champagne icing.

Meal kits and recipe delivery services exploded in 2015, with promises of convenience and easy access to all the joys of cooking. Services like Blue Apron, Plated and Hello Fresh (all available nationally), along with a number of more local startups, offer customers customizable subscription services to bring pre-portioned ingredients to your door, along with a (hopefully) easy to follow recipe selected from the frequently updated options on their sites. Many of these companies tailor their recipes to focus on specific health concerns or responsible ingredient sourcing, with the goal of providing subscribers with all the pride of a fully home-cooked meal. One