How the Union Square Partnership puts on the ‘best food event’ in New Yorks’

The 23rd annual Harvest in the Square will

As Harvest in the Square, a fundraising event put on by the Union Square Partnership and a favorite of foodies in the area, gears up for its 23rd edition later this month, patrons and sponsors alike reminisce on the good it has done for the neighborhood and look toward the park’s promising future still ahead.

These days, the partnership funds the park’s repairs, seasonal plantings, and seating area additions, but it also focuses on providing the neighborhood with a series of free programs year-round. From cooking demos with some of the city’s best chefs to outdoor concerts and film screenings, the organization offers events to maintain Union Square’s booming reputation, all free of cost.

This year’s Harvest in the Square will take place from 6 to 9 p.m. Sept. 20. Tickets start at $125, or $150 on the day, and can be purchased at www.harvestinthesquare.nyc

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Pita bread is simple to make and worth the wait.

Homemade pita bread is so much better — and easier — than you might think

” (…) Given the current renaissance of Middle Eastern cuisine, it seems a good time to master the bread that is the traditional accompaniment to so much of that food. Because if you’re going to make or source all the excellent stuff that you put inside a pita, it seems a bit mournful to use the store-bought bread — often stale and tasteless as cardboard — when it’s so easy to make it yourself.”

“And watching the pitas rise in the oven, a few minutes worth of culinary magic, is a trick that never gets old.”

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How to Create Facebook In-Stream Video Ads

“Because Facebook in-stream video ads interrupt what people are viewing, your video needs to capture your audience’s attention quickly.

One way to do this is to tell a story and make the narrative something that your audience will respond to. If the first 5 seconds of the story grabs their interest, they’ll likely want to know what happens at the end. To go one step further, include a call to action so people can visit your website to find out what happened next.

Another tactic is to show something that’s a shock/surprise in the first 5 seconds. Teach your audience something, make them laugh, or say something controversial and explain it (if it’s appropriate for your brand). At the beginning of the video, explain the problem and promise a solution.

Consider using text overlay for viewers who are watching your video with the sound muted. This may also be a good solution if you don’t have the resources for an expensive media production. You can create a video slideshow instead.”

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NYC’s Newest Viral Food Is the $75 Smoked Watermelon ‘Ham’

The latest viral food to hit NYC has a lot in common with ones of the past: The smoked watermelon “ham” at Duck’s Eatery is one thing (a fruit), but when it’s sliced, dramatically looks like another (meat). Chef and co-owner Will Horowitz says that after videos from several food sites collectively racked up nearly 100 million views, the $75 product is sold out until November. “We’re getting a request every minute or two,” Horowitz says. “I had to set up an auto-reply on our email.”

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Starbucks launches community-based program to help local causes

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“Starbucks and Points of Light, the world’s largest organization dedicated to volunteer service, have launched Starbucks Service Fellows, an employer-led service program inspired and informed by national service, according to a press release. The initial six-month pilot, launching this month, includes 36 Starbucks store partners (employees) from 13 cities across the U.S. who will serve with a Points of Light affiliate in their community, collectively providing more than 17,000 hours of community service.”

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Spending at Restaurants in the U.S. Sets a New Record

“Spending at U.S. restaurants surged over the past three months by the most on record, making it both a bright spot for the economy and a risk if appetites for eating out return to normal.

Sales at food-service and drinking establishments rose 1.3 percent in July to $61.6 billion, the Commerce Department reported on Wednesday. That brought the three-month annualized gain to 25.3 percent, the fastest pace in figures going back to 1992.”

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Robot Coffee Chain Cafe X Nears $12 Million in New Funding Round

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“With three locations in San Francisco, robotic coffee shop startup Cafe X Technologies is setting its sights on further growth with a new round of seed funding. According to regulatory filings submitted Aug. 1, signed by founder and CEO Henry Wu, Cafe X has raised $9.42 million in venture capital, with a $12.01 million goal.”

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Two Rooftop Bars Open in Manhattan

“Nomad: The Marmara Park Avenue hotel opened a new rooftop lounge serving Mediterranean food called the Blue Rooftop. There are mezzes and cocktails, including frosé topped with Turkish delight. 114 East 32nd St., between Park and Lexington avenues

Garment District: New rooftop spot Elsie Rooftop has small dishes by David Burke like a grilled cheese with caviar, lobster rolls, and lamb sliders. It overlooks Times Square and the rising Hudson Yards development, and cocktails are $18.”

To see more Bar Openings click here.

 

Key ingredient in ‘Impossible Burger’ approved by FDA

“The Food and Drug Administration has approved the key ingredient in the vegetarian-friendly Impossible Burger. It’s a big win for Silicon Valley-based Impossible Foods as it expands its distribution.

The ingredient, soy leghemoglobin, releases a protein called heme that gives the meat substitute its distinctive blood-like color and taste. Just as the Impossible Burger was gaining in popularity and reach, The New York Times published a report last year revealing that the FDA was concerned that the soy-based ingredient had never been consumed by humans.”

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Stumptown Opens Third New York Cafe in Historic Brooklyn Firehouse

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“Portland, Oregon-based Stumptown Coffee Roasters today opened its third cafe in the New York area, inside an historic firehouse building in Brooklyn’s Cobble Hill neighborhood.

Coffee for the cafe will come from Stumptown’s Red Hook roastery, which also turns out coffees for the company’s other New York locations, including a bar inside the Ace Hotel in Midtown Manhattan and a Greenwich Village standalone cafe with an attached training lab that offers public tastings.”

Read more here.