“1. Gather ideas. Consider the perspectives of every stakeholder in your restaurant from managers and owners to head chefs to, of course, the kinds of customers you want to come through the door. This step is especially important if you haven’t come up with a marketing strategy yet. If you have, figuring out how to best position and communicate your band will largely have been covered already, but if not you’ll want to answer the following questions before doing anything else: What is the theme of the restaurant? Who are our ideal customers? What makes us special among the competition? What can we do better? How can we streamline our marketing costs?

2. Learn from those who came before you. If this is your first time coming up with a marketing plan, taking a look of some restaurant marketing plan examples can seriously help you figure out what the end product should look like. (…)”

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“The U.S. unemployment rate is at an 18-year low. There are more job openings than there are eligible workers to fill them. Employers face rising labor costs amid stagnant productivity. It’s no wonder that many companies have prioritized employment branding as a critical talent strategy.

Employment or employer branding – efforts to promote a company as desirable employer – has grown as a means for attracting employees and competing in the current war for talent that rages in many sectors. Many companies have developed elaborate positioning strategies and communications campaigns to recruit prospective employees. But many employers also struggle to determine the most effective employment branding approaches, and many of their efforts fail to attract the type and quantity of candidates they seek.”

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