Fine Dining Chefs Entering Fast Casual Space

While many chefs have made the transition from fine dining to fast casual before the term was even coined, there has been a recent increase of chefs wanting to enter this market as it continues to grow at an impressive rate. Chef Wolfgang Puck launched Wolfgang Puck Express in 1991, and Chef Tom Colicchio created the sandwich-focused “witchcraft” in 2003 and now operates 16 locations. Infamous New York City restaurateur Danny Meyer launched his “Shake Shack” burger concept in 2004 (now with 56 locations worldwide) with a business model that is highly sought after to emulate.

Going from fine dining to fast casual is very appealing as it opens up a completely new market in a sector with incredible growth and potential. The National Restaurant Association has reported a total of $173.8 billion in sales for fast casual restaurants, which is an 11% growth increase in 2013. While Michelin starred chefs are excited for the challenge, it is definitely not an easy transition from fine dining. Adam Fleischman of Umami Burger, who has announced he is partnering with chef Joshua Skenes of San Francisco’s ‘Saison’ to launch a fast casual noodle chain (Fat Noodle), has said that, “the tricky thing is that just because you’re a name chef, [it] doesn’t translate into being a fast-casual person.”

Chef Ethan Stowell of Seattle operates nine restaurants plus his fast casual pizza concept, Ballard Pizza Company. Stowell describes the draw to the fast casual market which so many chefs are currently experiencing, “I think that sometimes as a chef you get kind of pigeonholed into just being a chef, and there are a lot of chefs out there who are chefs and businessmen at the same time. That’s why I did it, because I like the business aspect of it. I like the model. I like the idea of potentially multiplying it out and growing that business.”  Stowell points out what fine dining chefs can bring to the operation from past experience which can make a true impact: the approach to product and guest’s experience; “I don’t think they are much different than running higher-end places, the goals are still the same. The goals are have somebody come in to have a good time, try to offer them good value for what they get. Treat them wth respect, they treat you with respect, and everybody leaves happy with the transaction.”

To read more about different chefs interested in entering the fast casual market and what they can bring to the table, click here

Kappo Masa Opening on UES

Larry Gagosian is a globally known art dealer who is very important in his field. He owns a chain of his own galleries of which the flagship gallery is found on Maddison Avenue and 76th Avenue. Larry always believed that upper east side area neighboring his Gagosian Gallery needed more restaurants. Gogosian then had an idea: to open a restaurant within the gallery. “I had an idea for a restaurant in this building.”

Gagosian proceeded to asking a chef at whose restaurants he is a regular: sushi master Chef Masa Takayama from his restaurant Masa near Columbus Circle. After Gagosian proposed to begin a partnership, Chef Takayama agreed and the deal was done! The lower level of the gallery was transformed into a stylish dining room with textured oya stone walls and some interesting art pieces. “This is not going to be an extension of the gallery,” Mr. Gagosian said.

The open kitchen will serve raw and cooked items for a large, seasonal menu of sushi; sashimi; and grilled, steamed, braised and fried dishes. Many of these dishes will often offer luxurious ingredients such as caviar or white truffles which will be served on dinnerware that has been designed by Chef Masa Takayama. The presentation of the sashimi is very inventive as it is displayed on frozen blocks of glass. Bamboo Bento Boxes will be served at the lunch hour. The restaurant within an art gallery will open tomorrow at 976 Madison Avenue (76th Street), 212-647-2942.

To read more about the partnership and new restaurant where art and sushi collide, click here

The Good Batch Bakery Opens in Clinton Hill

A new bakery, The Good Batch, opened September 9th in Clinton Hill. Some of you may be familiar with The Good Batch as their team has been present at Smorgasburg serving up delicious ice cream sandwiches. The Good Batch in Clinton Hill serves morning pastries, cakes, ice cream sandwiches and many other delightful sweets and treats. The bakery has also been working hard to grow their new wholesale line. The bakery has a small  cafe in the front of the shop that has been warmly welcoming neighbors since their opening.

Be sure to check out the shops latest ice cream sandwich creation from Sous Chef Chloe: The Crispy. The Crispy is a gluten-free caramel rice crispy cookie filled with vanilla ice cream. Other items on the menu this weekend include the Goodwich (oat chocolate chunk cookie, sea salt, drizzled fudge, vanilla ice cream), the gluten-free Almond Toffee (almond toffee macaroon, toasted almonds, burnt sugar caramel, toffee candy, vanilla ice cream) and the Coffee Caramel (brown butter salty cookie, caramel cream, crushed espresso beans, coffee ice cream).

To check out some pictures of The Good Batch at 936 Fulton Street and their goodies, click here

Single Concept MatchaBar in Williamsburg

Matcha is a powdered green tea that has almost as intense of an energy kick as caffeine. Additionally, the finely ground matcha powder is full of all the same nutritional benefits as green tea. This traditional Japanese drink is currently offered in a few Japanese coffee shops throughout Manhattan (for example Bosie Tea Parlor in the west village). Now, however, it can be found in the new single-concept MatchaBar that opened in Williamsburg!

Owners Max and Graham Fortgang (brothers) import matcha directly from farms in Nishio, Japan and have created a menu based around the matcha powder. A few items that can be found at MatchaBar include matcha lattes, matcha tea, and a few dessert and food items that include matcha in the recipes catered by Watty & Meg, a farm to table neighborhood restaurant in Cobble Hill.

Beginning in a few weeks, the MatchaBar space will also double as a speakeasy at night. Check out the space at  93 Wythe Avenue, Brooklyn (near North 10th Street). To read more about the opening of MatchaBar and to view some photos of the food and beverages, click here

Russ & Daughters Uptown at The Jewish Museum

Russ & Daughters, the purveyor of Jewish-American foods on the Lower East Side, plans to open a cafe in the Jewish Museum uptown on 92nd St and 5th Avenue early next year. Recently, Russ & Daughters opened Russ & Daughters Cafe on East Houston St next to its flagship store. The new cafe at the museum will be on the lower level and will also have a retail counter. Claudia Gold, Museum director, describes her thoughts on Russ & Daughter, “They’re really hip, and we want to try to make Jewish hip. We feel like the brands align.”

Niki Russ Federman, an owner of Russ & Daughters, is also excited for the collaboration, “We’re both important cultural institutions. We want to preserve tradition yet move ahead, so there’s a synergy in our values.” The fare at the new shop in the museum will be kosher and will not require museum admission to enter.  The 75-seat sit-down kosher café will have a selection of Russ 7 Daughter classics such as bagels, egg creams, herring, knishes and traditional homemade breads.

To read more about the partnership between Russ & Daughters and the Jewish Museum, click here

Egg Shop Open In Nolita

A new spot opened a few weeks ago in Nolita dedicated to serving eggs around-the-clock. Egg Shop is open from 8 a.m to midnight on weekdays and stays open an extra hour on the weekends. The concept was developed by Sara Schneider and Demetri Makoulis, two egg fanatics, along with the late chef of Smith and Mills, Nick Korbee.  The Egg Shop will be supplied with eggs they assure are coming from chickens raised on small farms in locavore distance to the shop.

A few dishes that can be found at Egg Shop include poached egg with miso and quinoa, egg salad with fried chicken on toast, and the classic Steak and Egg. To check out the full menu, click here. There is also the option on the menu for the guest to customize their own egg-and-cheese sandwich as this can sometimes be a very personal choice! For the guests who are not 100% fans of the egg-centric (no pun intended) menu, there are other options such as French Toast or a Greek yogurt served with home-made granola.

To read more about the casual eatery proudly showcasing the egg sandwich and to see some photos of the dishes, click here

Healthy Italian Fare at the High Line

Mario Carbone, Jeff Zalaznick and Rich Torrisi known as the ‘Torrisi Team’ are opening a restaurant at the High Line which differs immensely from their Thompson St restaurant Carbone. Carbone serves big portion heavy-duty Italian/American dishes such as veal parmiggiana and pasta alla vodka. The new restaurant at the High Line will be more focused on light and healthy dishes inspired by the cuisine of the Italian coastline. Zalaznick mentions that “there will be a huge emphasis on fish a vegetables..and almost no meat.”

The team did some research on the area where the restaurant will open and came to know that before the expansion, the high line was once the coastline of Manhattan. It was also a farmer’s market at one point some 100 years ago. The idea of opening a steakhouse was an option at one point, however the light, healthy Italian menu concept seemed more appropriate and in keeping with the area’s history. Thomas Waugh will also be serving cocktails inspired by the Italian riviera and serving them in the great setting which has about 100 indoor seats and 50 outdoor.

To read more about the new High Line neighborhood breakfast, lunch and dinner spot by the Torrisi Team, click here

 

Shake Shack’s New Brooklyn Location at Flatbush Ave

Last Sunday marked the opening of Danny Meyer’s third Shake Shack location in Kings County. The Shack is located at 170 Flatbush Avenue near the Barclays Center and is in walking distance of several neighborhoods such as Fort Greene and Park Slope. It is also easily accessible by public transportation using the subway lines at the Atlantic Avenue station which is directly across the street. What will be known as the Flatbush Shack will be serving all the classics, but will also be serving a location-specific custard called ‘Nothin’ But NETS,’ as a tribute to the Brooklyn Nets. The custard consists of a chocolate and vanilla custard mix with marshmallow sauce, chocolate sprinkles and crunchy bits.

The Fudge-eddaboutit custard, which originated at the Downtown Brooklyn Shack location consists of a blend of chocolate custard, chocolate sauce, baked chocolate cloud cookie and Brooklyn Mast Brothers dark chocolate chunks topped with chocolate sprinkles and will also be featured at this new outpost. The Brooklyn Pie oh My custard ( featuring vanilla custard blended with a slice of seasonal pie from Four & Twenty Blackbirds) from the DUMBO location will also be served at the Flatbush Shack.

The Flatbush location will donate 5% of sales from the Brooklyn Pie oh My concrete to STOKED as part of Shake Shack’s mission to Stand For Something Good. STOKED is a mentoring program based in Brooklyn that teaches life skills through action sports in order to accelerate youth development. The Flatbush Shack is also keeping with Shake Shack’s commitment to the environment as it is constructed with sustainable and recycled materials as well as using features such as energy-efficient kitchen lighting and equipment. The Shack’s tabletops are made from reclaimed bowling alley lanes from CounterEvolution bowling alley in Brooklyn.

To read more about the opening of Shake Shack’ third Brooklyn location, click here

 

Mast Brothers Open The Chocolate House in Williamsburg

The Mast Brothers, the American craft chocolate-making pair, have recently opened The Chocolate House. The Chocolate House has been added to the chocolate factory in Williamsburg, Brooklyn. Mast Brothers handcrafts a variety of single origin chocolates from around the globe as well as a unique house blend. Mast Brothers have partnered with special organizations and farms including Anderson Almonds, Stumptown Coffee, Maine Sea Salt and Crown Maple Syrup to create unique chocolate pairings.

The new Chocolate House will be dedicated to serving chocolate beverages. The menu includes:

  • Brewed Chocolate
  • Cold Brew Chocolate
  • Chocolate Soda
  • Chocolate Milk

This chocolate-centric beverage establishment will be a great addition to factory, flagship retail store and museum in Brooklyn. The concept of a brewed chocolate is very interesting; it is essentially a pour-over that is made with cacao nibs instead of coffee. The Cold Brew Chocolate also involves steeping the cocoa nibs which yields an unsweetened brew similar to an unsweetened tea. Follow Mast Brothers on Facebook to receive more information, or click here to read more about the opening of The Chocolate House.

 

New Competition for Shake Shack from Beijing

Uncle Sam Fast Food, a Bejing-based hamburger chain has signed a lease to open its first U.S. restaurant location. The fast food hamburger joint is set to open in a 5,600 square-foot space on Fifth Avenue in the NoMad neighborhood which just so happens to be located in between McDonald’s and Shake Shack and in the near vicinity of a Wendy’s and Smashburger. Uncle Sam Fast Food’s goal is to prepare the best Chinese-American burger and is meant to compete at the same level as Shake Shack.

The American-Chinese burger chain is owned by Bai Zhiming, a Beijing entrepreneur whose company registered US trademarks for the names Uncle Sam’s Famous American Burger and Uncle Sam’s earlier in the year. The reason the chain landed on a location between 31st and 32nd streets as opposed to Times Square or the West Village (where they also considered opening) was due to a high traffic volume from tourists and office workers.

The previous occupant of the space was deli Café Feastro which opened in 2009 and has been closed since November. Whilst challenging the likes of Shake Shack or McDonald’s may seem tricky and difficult, Uncle Sam Fast Food may still prove to operate better than the previous tenant in the space. Dennir Karr, a Newmark Grubb Knight Frank broker who represented the Beijing-based hamburger chain in the deal along with NGKF’s Jonathan Krivine and Jessica Tu of CJ Net Inc. states that, “they have additional restaurants in China and they’re using this somewhat as a laboratory for reaching customers.”

To read more about the opening of Uncle Sam fast Food in NoMad, click here