New Competition for Shake Shack from Beijing

Uncle Sam Fast Food, a Bejing-based hamburger chain has signed a lease to open its first U.S. restaurant location. The fast food hamburger joint is set to open in a 5,600 square-foot space on Fifth Avenue in the NoMad neighborhood which just so happens to be located in between McDonald’s and Shake Shack and in the near vicinity of a Wendy’s and Smashburger. Uncle Sam Fast Food’s goal is to prepare the best Chinese-American burger and is meant to compete at the same level as Shake Shack.

The American-Chinese burger chain is owned by Bai Zhiming, a Beijing entrepreneur whose company registered US trademarks for the names Uncle Sam’s Famous American Burger and Uncle Sam’s earlier in the year. The reason the chain landed on a location between 31st and 32nd streets as opposed to Times Square or the West Village (where they also considered opening) was due to a high traffic volume from tourists and office workers.

The previous occupant of the space was deli Café Feastro which opened in 2009 and has been closed since November. Whilst challenging the likes of Shake Shack or McDonald’s may seem tricky and difficult, Uncle Sam Fast Food may still prove to operate better than the previous tenant in the space. Dennir Karr, a Newmark Grubb Knight Frank broker who represented the Beijing-based hamburger chain in the deal along with NGKF’s Jonathan Krivine and Jessica Tu of CJ Net Inc. states that, “they have additional restaurants in China and they’re using this somewhat as a laboratory for reaching customers.”

To read more about the opening of Uncle Sam fast Food in NoMad, click here

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