Restaurant Same-Store Sales Rise 1.6%

During the third quarter of 2014 Black Box, a financial performance benchmarking company, reported that restaurants saw the best sales trends in two years. The Restaurant Industry Snapshot from TDn2K’s Black Box Intelligence and People Report showed same store sales rose 1.6%; a great indicator of economic growth. The study is based on weekly sales from over 20,000 restaurant units representing more than $45 billion in annual revenue.

This has been the best third quarter for same-store sales since the first quarter of 2012. Victor Fernandez, executive director of insights and knowledge for TDn2K, parent company of Black Box Intelligence and People Report commented on the positive same-store sales for the second consecutive quarter, “The industry is clearly going through its best period over the last couple of years, as consumer confidence, real disposable income, the labor market and overall economic growth improved during the third quarter.”

Experts predict another quarter of positive sales growth in the industry. Wally Doolin, chairman of TDn2K brings attention to the fact that in Q3, ” same-store sales improved by almost twice as much as traffic, which means that a significant part of the improvement in sales during the quarter came from an increase in average guest checks.” To read more about the main factors that will determine the industry’s performance during the next two quarters, click here

 

Fine Dining Chefs Entering Fast Casual Space

While many chefs have made the transition from fine dining to fast casual before the term was even coined, there has been a recent increase of chefs wanting to enter this market as it continues to grow at an impressive rate. Chef Wolfgang Puck launched Wolfgang Puck Express in 1991, and Chef Tom Colicchio created the sandwich-focused “witchcraft” in 2003 and now operates 16 locations. Infamous New York City restaurateur Danny Meyer launched his “Shake Shack” burger concept in 2004 (now with 56 locations worldwide) with a business model that is highly sought after to emulate.

Going from fine dining to fast casual is very appealing as it opens up a completely new market in a sector with incredible growth and potential. The National Restaurant Association has reported a total of $173.8 billion in sales for fast casual restaurants, which is an 11% growth increase in 2013. While Michelin starred chefs are excited for the challenge, it is definitely not an easy transition from fine dining. Adam Fleischman of Umami Burger, who has announced he is partnering with chef Joshua Skenes of San Francisco’s ‘Saison’ to launch a fast casual noodle chain (Fat Noodle), has said that, “the tricky thing is that just because you’re a name chef, [it] doesn’t translate into being a fast-casual person.”

Chef Ethan Stowell of Seattle operates nine restaurants plus his fast casual pizza concept, Ballard Pizza Company. Stowell describes the draw to the fast casual market which so many chefs are currently experiencing, “I think that sometimes as a chef you get kind of pigeonholed into just being a chef, and there are a lot of chefs out there who are chefs and businessmen at the same time. That’s why I did it, because I like the business aspect of it. I like the model. I like the idea of potentially multiplying it out and growing that business.”  Stowell points out what fine dining chefs can bring to the operation from past experience which can make a true impact: the approach to product and guest’s experience; “I don’t think they are much different than running higher-end places, the goals are still the same. The goals are have somebody come in to have a good time, try to offer them good value for what they get. Treat them wth respect, they treat you with respect, and everybody leaves happy with the transaction.”

To read more about different chefs interested in entering the fast casual market and what they can bring to the table, click here

Customer Connections in Fast Casual Enterprises

It is challenging for fast casual enterprises with limited service to find the time and opportunity to make a real connection with their guests. It is natural that in a busy, crowded environment the staff can act in a very transactional manner to keep the lines moving, however the guest values a true connection with employees. According to the feedback system Goodsnitch, guests were 57 percent more likely to recommend a restaurant if they singled out a specific employee for praise. Some enterprises are adding floating staff in the dining areas to increase throughput and elevate the service.

The salad fast casual concept Tender Greens are very busy for lunch service and are adding staff in the dining room with the sole purpose of engaging wit the customers. Noodles & Company have been testing the effect of adding floating dining staff for this purpose for the past two years and have plans to roll out in all their stores by 2016. Tender Greens CEO Erik Oberholtzer states,”We are adding a greeter or store brand ambassador to walk the restaurant engaging guests throughout their experience…this person will greet guests upon arrival at peak times, answer questions, suggest specials or chit chat with regulars. They will follow up with guests throughout the experience to see how things are going.”

For tips on how to train staff, know your core audience and how to build customer relationships, click here

Raising Restaurant Startup Funds

There are many challenges one faces when working on a proposal to obtain a small business loan for a restaurant. Restaurant loans are known to have high rates of default, and after investing in startup inventory and equipment it is difficult to re-sell if the business goes under because these are items that while 100% necessary to open up shop, also lose value at a very rapid pace (it would be a good idea to look into leasing equipment and fixtures). Tom Swenson, founder and chief executive officer of Bank of Montana writes, “If you are proposing a start-up business, you are de facto proposing something that doesn’t meet typical bank underwriting standards..Start-up businesses have no historical income. Traditional bank lenders rely on historical (tax-return verified) income in order to assess credit risk.”

So how do most restaurant startup companies typically begin operations? Roughly 80% of companies rely on the founder’s savings, 20% get funding from a business partner and up to a third of startups get funding from friends/family or charge credit cards. For those who do receive bank loans, most have personal guarantees from personal property such as home equity which is very attractive for a bank in a proposal. Another important note to include in proposals if it applies to you is to make the lender aware that you are committed to staying on at your job while starting the new business (if the existing household income is high enough to support debt repayment).

Of course a strong business plan and previous experience in the food industry are also positive aspects to include in a proposal to a lender if it applies. To read more about raising restaurant startup funds and how to strengthen a proposal to a bank lender, click here

Tony Roma’s Steakhouse’s Image Update

Tony Romas will be the parent chain of their new TR Fire Grill and Lounge restaurants, which are opening as a trendier concept with the aim to woo millennial diners. TR Fire Grill and Lounge locations are a part of Tony Roma’s Steakhouse’s image updating plans to add some new energy and vibes to the chain. Company leaders aim to open a whole new branch of the company while giving existing restaurants an image makeover.

TR Fire Grill and Lounge offers signature cocktails and  locally sourced ingredients. The menu is creative with exciting offerings designed to compete with modern offerings  in high-end eateries which is what appeals most to the millennial dining segment. Re-branding an aging brand is no easy task, while also trying to expand the current brand internationally. Chief marketing officer Jim Rogers expresses that they have big plans for menu changes and work on the new restaurants but also wish to keep and expand the Steakhouse, “We might have done some things in the past to get away from our core. We want to make Tony Roma’s a fun, family restaurant again.”

Aaron Allen of Aaron Allen & Associates, a restaurant consulting firm, expresses the difficulties of re-branding casual dining restaurants, “The worst place to be is a casual dining restaurant with an average check under $20…It’s especially hard for a company like Tony Roma’s that is trying to keep and attract franchisees that could spend less money on a fast casual restaurant.”

To read more about Tony Roma’s Steakhouses’ new concept and movement within the brand, click here

Global Restaurant Traffic Decrease

According to The NPD Group, only four of 11 global markets (Australia, Great Britain, Russia and China) that were surveyed experienced an increase in traffic during the second quarter. While average checks increased worldwide, traffic declined in some markets causing some concern for the industry’s ability to attract repeat customers. The seven markets that did not show a traffic increase showed only modest declines or flat traffic. In the U.S., operators experienced an average check increase of 2.4 percent, however traffic remained stagnant compared with the same quarter in the year prior. Domestic and international traffic numbers seem to be fairly similar despite the different reasons for the decline.

Global SVP for NPD Foodservice, Bob O’Brien,  expressed in a statement that if there aren’t better results from quick service the entire industry will struggle: “Globally … the industry will continue to eddy about, growing here and declining there, with no clear direction.” According to an NPD report released in the past month, QSR visits fell 1 percent for the 12-month period ending in June, while visits to fine-dining restaurants rose 3 percent.

Some researchers have suggested that the traffic decline is caused by the confidence levels of low-income American consumers; “Those consumers — core customers for quick-service restaurants — are not increasing discretionary income for restaurant purchases in the wake of the Great Recession.” To read more about the trends in global restaurant traffic and possible explanations, click here

Global Snacking Habits

Nielsen conducted the first global snacking study for the year ending March 2014. The study consisted of surveying 30,000 people in 60 different countries on the snacks that were consumed the most in the period of the previous 30 days. The most common response to this global snacking survey was…chocolate! The second most common snacking food was fruits at 62%, vegetables at 52% along with cookies at 51% and bread at 50%.

The U.S snacking items were less-healthy than the snacking habits in the rest of the world, with salty chips as the main snacking item followed by chocolate, cheese and cookies. Although chocolate is the globally most snacked on item, different snacking habits vary country to country. In Peru and Chile ice-cream was the main snack of choice, while yogurt was at the top of the list for Mexico and Colombia. In China the most popular snacks after chocolate and fruits are nuts, seeds and dumplings. India reported bread and sandwiches as the main snack.

In Europe, France showed a strong orientation toward dairy, with yogurt and cheese leading the responses. Cheese was also a dominant response in Russia, Greece, and the Netherlands. In Israel and Romania the responses were very healthy with vegetables at the top of the list as the most common snacked on food. To read more about global snacking habits and to see a graphic diagram broken down by global regions, click here

The Costs of National Coffee Day

Yesterday was National Coffee Day, and in honor of this, many fast casual enterprises offered free coffee to their guests. This pseudo marketing ‘holiday’ (comparable to Doughnut Day or Gummi Worm Day) began in the U.S in 2005 and has been observed every year by chains such as Dunkin’ Donuts, McDonald’s, Starbucks and Krispy Kreme amongst many others. While it is a clear marketing scheme, this year, due to higher coffee prices, the amounts of free cups of joe given away actually cost companies more than last year.

The price of coffee rose significantly this year due to a poor crop in certain growing areas of Brazil that suffered from poor weather. Michelle King, Dunkin’ spokeswoman, mentions that, “Coffee commodities fluctuate, and this year’s offers cost a little bit more than the offers from last year.” However, Dunkin’ did not believe the increased cost of coffee should halt their free coffee campaign as it would be a great way to introduce their new dark roast.

While prices are not as high as they were three years ago when Central America and Colombia suffered from very poor weather conditions, the situation is still not a positive one. Eventhough the International Coffee Organization foresees a coffee shortage over the next couple years, chances are that the marketing opportunity that is available for companies on a ‘holiday’ such as National Coffee Day will continue as it is a great way to gain loyal guests for breakfast which is the most competitive day part in the coffee segment.

To read more about the increased cost of coffee and what it meant for companies on National Coffee Day, click here

Risk Management for Foodservice Business

Foodservices.insureon.com is a microsite that was launched by Insureon which aims to provide risk management resources to small foodservice business owners. The site includes a set of step by step guidelines on how to best manage their risk exposure. The site was particularly designed for restaurants, bakeries, cafes, food trucks, caterers and other food service businesses as a whole. One flowchart on the site shows businesses who to identify which insurance policies would be the most effective at mitigating their risks; it also shows some sample quotes so the business owner can get an idea of what cost can be expected.

CEO of Insureon, Ted Devine, recently stated in a press release that business insurance may seem daunting, and that “small-business owners are told they need it, but that’s all they hear. They might not have any idea which policies they need, why they need coverage, what they get in exchange for the premiums they pay, or how to reduce their overall risk. We’re fixing that problem. Restaurant owners and caterers come here and they can find out pretty much anything they want to know about insurance and risk management for their business.”

To read more about Insureon’s new site foodservice’s.insureon.com as a resource for foodservice business owners, click here and to visit the newly launched site click here

Leveraging Mobile Technology

Retail TouchPoints and MicroStrategy have partnered together to show new ways retailers can leverage mobile technology at a competitive advantage. Having a sound mobile app strategy can help to improve revenue, productivity and loyalty while also controlling and managing costs.  The average consumer will glance at their mobile device over 150 times per day, so being able to leverage mobile technology will definitely create an impact on revenue. Below are five important benefits of a winning mobile app strategy:

  • Boost customer loyalty.
  • Achieve operational efficiencies.
  • Drive Sales
  • Enhance customer experience

The Container Store and Gucci are two very different brands that both use MicroStrategy Mobile to improve store operations and transform the customer’s experience. To watch two great videos on how these brands have leveraged mobile app technology to improve productivity and revenue, click here