Email Marketing Remains A Prime Promotional Tactic

September 4, 2018 by Leave a Comment

“With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. However, this mode of messaging is still an inescapable part of everyday life.

“Email was also cited as the preferred contact method to receive an offer from brands, cited by 50% of respondents, though older consumers felt this sentiment more strongly.
It was still first choice across age groups but was lower among those 18 to 24 (32%) and 25 to 34 (44%). Oddly, Adobe did not break out ages over 35. Taken as a whole, 55% of that older group preferred brands contact them through email.

View more here.

Filed Under: Global Market Buzz, Local Market Buzz, Operations

Irving Farm Underscores its New York Nativity with New Name and Brand

September 4, 2018 by Leave a Comment

LES Irving Farm-1

“New York City-based Irving Farm Coffee Roasters is now doing business as Irving Farm New York, a name change that was launched earlier this month in conjunction with an updated brand and website — all inspired by the city in which the company was founded.

Irving Farm opened its first cafe in 1996 on Irving Place in Gramercy Park. Two decades later, there are eight retail spaces across Manhattan — with additional locations in the works — as well as a roasting headquarters and another cafe in Millerton, New York.”

“We have updated both our voice and aesthetic through typeface, imagery, copy, and material pallets,” said Popoff. “These updates affected all packaging (cups, bags, mugs), in-store signage, and a full website refresh. Essentially all imagery and written copy was updated to reflect the new brand direction.”

Read more here.

Filed Under: Heard on The Street, Openings, Operations

How To Choose the Right E-commerce Platform

August 31, 2018 by Leave a Comment

“When choosing the best online sales platforms for your e-commerce story, know there are options that fit everyone’s needs. See the pros, cons and information for getting started on the three most popular platforms: Amazon, Etsy and Shopify.”

“Shopify allows you to create beautiful websites with customizable themes, which you can’t do on Etsy or Amazon. Creating your own website with a custom domain name adds to your brand’s credibility. Shopify stores can also integrate with Amazon and other marketplaces to get the best of both worlds.”

See more here.

Filed Under: Global Market Buzz, Local Market Buzz

The 12 Hottest Brunch Restaurants in NYC

August 31, 2018 by Leave a Comment

“There are plenty of brunch restaurants to choose from in this city, but all too often they involve lame prix fixe menus, boring egg dishes, and watered-down mimosas.
But it doesn’t have to be that way. Here’s a guide to 12 recently launched brunches that are worth checking out. There’s everything from Korean small plates to ultra-fluffy pancakes.”

“MeMe’s Diner”
“This small Prospect Heights diner focuses on comfort, both on the menu and off. Food leans toward Americana classics, which at brunch means dishes like chicken and biscuits or everything bagel babka. Beyond food, the owners’ focus is on making the restaurant a queer space, and that emphasis has people flocking.”

To view all hottest brunch restaurants click here.

Filed Under: Heard on The Street, Local Market Buzz
August 30, 2018 by Leave a Comment

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https://paigepapers.com/2018/08/30/17054/

Filed Under: Events, Operations, Opportunities

New York’s Latest Restaurant Openings

August 29, 2018 by Leave a Comment

Baker's Pizza & Espresso - slice

“Baker’s Pizza & Espresso is an updated version of East Village hit Baker’s Pizza, introducing a line-up of breakfast fare with coffee. Because, anything can become breakfast if you add an egg on top, even a slice of pizza.”

See more openings here.

Filed Under: Openings

Fast Casual vs. Fast Fine Dining Trends

August 29, 2018 by Leave a Comment

“Take one of the latest casual dining trends as an example: fast fine dining. Not to be confused with fast casual, which refers to places like Chipotle or Five Guys, who distinguish themselves from fast food by offering high-quality ingredients and less of an assembly line atmosphere. Although the economy brought down spending at higher-end restaurants over the last several years, the love for creative food has been growing at a rapid pace, enabling fast casual and fast fine restaurants to thrive. And let’s not forget food trucks!”

“Diners who are health-conscious, but still want speed, find themselves searching for options where they can pay a little more and wait a tad longer for food that is healthier. This is exactly what fast casual restaurants offer.”

View more here.

Filed Under: Global Market Buzz, Opportunities

A ‘Queer Eye’ Makeover for a Vintage Diner

August 28, 2018 by Leave a Comment

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“Healthier comfort food will be the focus at Queer Eye Antoni Porowski’s upcoming fast-casual restaurant in the West Village. The Netflix show’s food expert is jumping off the screen to prove to the world that he can actually cook, at his reboot of 36-year-old diner Village Den.”

“Dishes like turkey-stuffed cabbage rolls with cauliflower rice or macadamia-crusted fish sticks with maple parsnip mash are on the menu here, the Times reports, food that will appeal to the “30s health and fitness” crowd by largely following the low-carb ketosis diet that Porowski occasionally is on.”

“What won’t be a big part of the menu is avocado, the trendy fruit that got Porowski a reputation where people questioned if he could actually cook.”

View more here.

Filed Under: Cooking, Events, Heard on The Street, Openings

Starbucks launches community-based program to help local causes

August 28, 2018 by Leave a Comment

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“Starbucks and Points of Light, the world’s largest organization dedicated to volunteer service, have launched Starbucks Service Fellows, an employer-led service program inspired and informed by national service, according to a press release. The initial six-month pilot, launching this month, includes 36 Starbucks store partners (employees) from 13 cities across the U.S. who will serve with a Points of Light affiliate in their community, collectively providing more than 17,000 hours of community service.”

View more here.

Filed Under: Events, Operations, Opportunities, Trending Now

Everything You Need To Know About Crafting A Restaurant Marketing Plan

August 24, 2018 by Leave a Comment

A graphic showing how to create a restaurant marketing plan

“1. Gather ideas. Consider the perspectives of every stakeholder in your restaurant from managers and owners to head chefs to, of course, the kinds of customers you want to come through the door. This step is especially important if you haven’t come up with a marketing strategy yet. If you have, figuring out how to best position and communicate your band will largely have been covered already, but if not you’ll want to answer the following questions before doing anything else: What is the theme of the restaurant? Who are our ideal customers? What makes us special among the competition? What can we do better? How can we streamline our marketing costs?

2. Learn from those who came before you. If this is your first time coming up with a marketing plan, taking a look of some restaurant marketing plan examples can seriously help you figure out what the end product should look like. (…)”

To view more go here.

Filed Under: Global Market Buzz, Operations
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