Nestlé Targets High-End Coffee by Taking Majority Stake in Blue Bottle

15DB-COFFEE1-articleLarge

In 2002, James Freeman gave up on being a professional clarinetist and began pursuing his other passion, roasting coffee.

Mr. Freeman started out in a 183-square-foot potting shed in Oakland, Calif., and named his newborn business Blue Bottle Coffee, after a storied Viennese coffee house. Fifteen years later, Blue Bottle has grown beyond a one-man coffee shop. It is now one of the best-known purveyors of artisanal coffee that, in Mr. Freeman’s words, doesn’t taste like “flea shampoo.”

And it now has a huge new owner: Nestlé, the Swiss food giant, which announced on Thursday that it had bought a majority stake in Blue Bottle.

Read the full article here

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: