The Democratization of Good Coffee

West coast brand Locol is looking to shakeup the very competitive coffee market by offering good coffee for $1. This excellent New York Times article delves into the current trends of the coffee business and how Locol is looking to buck them. By utilizing the efficiencies of a fast food model, Locol looks to offer on trend coffee at a fraction of the price. Further to this point, unlike at other coffee places, milk and sugar are an additional charge at Locol. So unlike at most places, black coffee drinkers will not need to absorb the costs associated with their milk-and-sugar counterparts.

You can read more about Locol’s coffee plans at The New York Times.