Fast food is very popular worldwide. There are several reasons for its popularity. First, it is very convenient and saves a lot of time. The trend of modern society seems to point to one ultimate goal – saving time, and fast food well serves this purpose. You just go into a fast food restaurant, order your food, and your food is ready on time. However, in the terms of nutrition, fast food is far from satisfactory. It usually does not compose a balanced diet and is low in nutrition value. Today, people are focused on the nutrition and food quality. Fast food industries also try their best to change the “traditional” fast food business structure – offering higher-quality food. They are seeking to retool their images by ditching the “fast food” descriptor. McDonald’s introduced so-called “artisan” chicken sandwiches and Arby’s also used the word for a line of grilled sandwiches. Fast food companies are looking to adapt to customers’ desires. I believe it will be healthier in the near future.
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