The West Coast vegan chain Veggie Grill recently announced that they have received an additional investment to the tune of $22 million. With this money the chain plans to expand beyond its 28 units on the West Coast into new markets including the Midwest and East Coast. Steve Heeley, Veggie Grill’s CEO, also indicated that the brand is evaluating nontraditional locations for expansion such as airports and college campuses. Fueled by this new round of investment the chain expects to double in size by 2019. The growing demand for meatless food options – especially among college students and Millenials – makes this seem very reasonable.
You can read more about the expansion of Veggie Grill here.
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