FreshRealm Aims to Answer Meal-Kits’ Biggest Problem

right_open_stair_freshrealm-1-21-15-0048-1-1.jpgEven the strongest advocates of meal-kits (companies like Blue Apron and Hello Fresh which deliver recipes and ingredients to home cooks, specifically portioned for a single meal) have had to concede their biggest problem – the enormous waste of single-serve packaging. When each spice in a curry comes in an individual package (not to mention other glaring examples like single scallions or garlic cloves in their own plastic bags), cooks are bound to notice the packaging pile-up happening in their trash cans. Meal-Kit companies have begun trying to address this problem, making sure that packaging is recyclable and can even be returned to the company (Blue Apron in particular has taken this approach). But in the era of heightened food-safety awareness, there’s also only so much that can be done without putting contaminated ingredients in customers hands.

New Start-up FreshRealm aims to solve this problem with their “Vessel” – a reusable 17″ polyurethane cube in which they deliver all their ingredients. Drawers in the cube house not only individual ingredients, but metal plates that help control internal temperature, meaning FreshRealm does not require refrigerated trucks. All deliveries can be made by FedEx, who will then pick up the returned boxes the next day for sanitizing and reuse. So far the system has been so successful that FreshRealm is also selling it to competitors. Terra’s Kitchen, a Baltimore based delivery company, has already signed on.

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Ikinari Steak Comes to New York from Japan, with Prime Rib and No Chairs

The popular Japanese steakhouse Ikinari steak, known for it’s unusual ordering style and standing-room-only dining room, will soon come to the East Village. Ikinari currently has more than 50 locations in Japan, and in areas with a large office population some Ikinari outposts feed as many as 500 office workers a day.

The fast-casual concept allows guests to order the exact number of grams of steak they’d like, which are then eaten at standing tables with a precisely calibrated height. Chef and Restaurateur Kunio Ichinose explains that such tables discourage diners from putting their forks and knives down between bites, allowing the restaurant to move guests through as quickly as possible. That throughput allows Ikinari to target workers with lower incomes than many steakhouses; a 7-ounce steak comes to about $16, a particularly good deal in Japan.

If such a fast paced setting doesn’t seem like your ideal way to eat steak, there may be some hope. Ikinari’s LES application for a liquor license indicates they may tweak the concept slightly for the New York market, encouraging guests to stay a moment longer and possibly even giving them a place to sit. After all, it’s hard to hold a fork, knife, and a beer through a full 7 ounces.

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